Aloft Chapel Hill Opens Adjacent to UNC Campus

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CHAPEL HILL, N.C., May 14, 2010 - Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), Inland American Lodging Corporation and Alliance Hospitality Management LLC today announce the opening of Aloft Chapel Hill. The 40th Aloft hotel worldwide, this brand new destination sensation introduces style at a steal to Chapel Hill and the Research Triangle Park with 130 spacious, loft-like rooms, 1,600 square feet of meeting space, intuitive and accessible technology and a hip, social atmosphere.

“We are really excited to be opening our second Aloft hotel within the Inland American Lodging Corporation’s portfolio. In addition to its ideal proximity to the University of North Carolina, the hotel is perfectly situated in Chapel Hill and will appeal both to people working in or visiting the greater tri-city market,” said Craig Lambert of Inland American Lodging Corporation.

“Aloft Hotels introduces a compelling blend of urban style and social interplay to Chapel Hill,” said Rob Cote, general manager of Aloft Chapel Hill. “Bold and stylish, Aloft Chapel Hill targets both sophisticated travelers and area professionals with its eclectic and electric experience, lively re:mixsm lounge and w xyzsmbar.”

Located at 1001 South Hamilton Road, the property is located adjacent to the UNC campus with a Chapel Hill transit stop directly at the hotel and part of the new East 54 Village, a new urban community of luxury condos, shops and dining, right in Chapel Hill.

“We are thrilled to introduce the Aloft brand to the Chapel Hill community,” explained Rolf Tweeten, Chairman & CEO of Alliance Hospitality. “One step inside this completely new hotel brand, and our guests will be delighted with a unique experience of sight, sound, scent and extraordinary service that Alliance Hospitality ‘talent’ is known for in the hospitality industry.”

SOURCE: Starwood Hotels & Resorts Worldwide, Inc.