Hospitality-Industry.com - For The Latest News

Guadalajara Welcomes Johnny Rockets With Special Grand Opening Celebration

Tell-a-Friend

LAKE FOREST, Calif., March 17 - Expanding upon the international restaurant chain’s growing presence in Central Mexico, Johnny Rockets announces Zapopan, Jalisco as the newest Home of the Original Hamburger.

“Since officially opening at the end of last year, the community has embraced Johnny Rockets’ authentic menu and fun, with visits from local rock bands, professional athletes and everyday shoppers looking for an All-American meal,” said Franchise Owner Carlos Camarena. “We look forward to providing a slice of Americana for locals and tourists for years to come.”

Guadalajara’s surrounding attractions and historic landmarks draw tourists year-round who, along with the locals, can now enjoy the Johnny Rockets timeless menu and authentic décor. The full-service restaurant will feature signature classics like American Fries, hamburgers and hand-dipped shakes. The staff will also sing and do the signature Johnny Rockets dance every half-hour, twirl straws and make smiley faces of ketchup.

The Guadalajara location is the first Johnny Rockets opening from Mexican entrepreneurs Juan Carlos Camarena and Jose Manuel Villaneuva who are expanding operations throughout Central Mexico. Last year, Camarena and Villaneuva entered into an agreement to open restaurants in Jalisco and Nayarit.

“We believe the success of our brand in Mexican markets will serve as a springboard to new Franchise opportunities throughout Central and South America, as well,” states Steve Devine, senior vice president of international development for Johnny Rockets.  “There is no doubt that our business model and philosophy translates seamlessly to cultures around the world and we’re excited to introduce our version of all the fun, food and friendliness America has to offer, globally.”

Since Johnny Rockets first opened in Mexico City, in 1993, the international restaurant chain has continued to develop in Mexico with locations in airports and coastal resort destinations and has several openings planned throughout the next two years.

 

Source: Johnny Rockets

Posted at http://www.hospitality-industry.com on Mar 08, 2010 - 08:23 PM