KATE AND CASSIE CARE! This Harvest Season, Charity Reaps the Benefits of Kate & Cassie wines
Tell-a-FriendKATE AND CASSIE CARE! This Harvest Season, Charity Reaps the Benefits of Kate & Cassie wines
NAPA, Calif., Sept. 21 - Kate & Cassie wines, California Pinot Grigio and Cabernet Sauvignon/Merlot blend, are kicking off the harvest by giving a buck—a buck a case that is—to three charitable organizations dedicated to women’s health and social issues. Kate & Cassie wines, available exclusively at Target Superstores nationwide for under $15, were inspired by two real-life young women. Kate is a mother of three who has dealt with serious breast health issues since she was a teen and Cassie has just begun her career in the wine business.
On Monday, September 21, 2009, Kate & Cassie will be featured at New York City’s SHARE 6th Annual “A Second Helping of Life” to Fight Breast and Ovarian Cancer. New York actresses Jane Alexander, Dixie Carter, Lili Taylor, Samantha Mathis and Jill Eikenberry will don aprons to dish up gourmet treats alongside some of NYC’s top female chefs. Kate & Cassie will be paired and poured at the event which supports SHARE, a not for profit organization offering peer led support to women with breast and ovarian cancer, their families and friends. The event takes place at Pier 60, Chelsea Piers, 7pm. For more information and reservations visit http://www.sharecancersupport.org
Another NYC-based charitable institution with global impact, The Breast Cancer Research Foundation , has been selected by Kate & Cassie wines as a beneficiary. The BCRF, founded in NYC by Evelyn Lauder in 1993, provides critical funding for innovative clinical and genetic research at leading medical centers worldwide. Their goal is to find a cure for breast cancer in our lifetime, and the organization is regarded as one of the most successful of its kind in raising funds for private research as well as increasing public awareness about good breast health. Kate & Cassie wines will support their efforts through cash and in-kind donations throughout the year. http://www.bcrf.org
Kate & Cassie have also signed on as a sponsor of Wine, Women and Shoes, innovative grassroots fundraising events which combine two beloved activities, wine tasting and shoe shopping. Founded in Napa Valley by a group of vintner women who thought wine and shoe pairing sounded more fun than wine and food pairing, Wine, Women and Shoes events have raised almost four million dollars for women’s and children’s charities. Wine, Women and Shoes shares their successful model with charitable organizations across the country who in turn create their own wine and shoe tasting and fashion events benefiting local charities. http://www.winewomenandshoes.com
About Wine Sisterhood(TM)
Sisterhood is powerful! The Wine Sisterhood is the world’s first wine company to connect female consumers with the creation of new wines through an innovative, interactive, online community. Members of the Wine Sisterhood help guide brand development and engage directly in the process by participating in surveys and opinion polls and sharing their opinions and insights. The result is an evolving, award-winning portfolio of wines with unique personalities, packaging, quality and value, including promisQous, Monogamy, Middle Sister, Good Daughter, Purple Cowboy, Deep Purple, Little Chica, Cocca di Papa’ and Kate and Cassie. Wine Sisterhood wines are available at fine retailers nationally and at http://www.winesisterhood.com
Source: Kate & Cassie wines
CONTACT: Terry Wheatley, Chief Marketing Officer of Canopy Management
Wine Company, .(JavaScript must be enabled to view this email address), for Kate & Cassie wines
Web Site: http://www.winesisterhood.com/
http://www.sharecancersupport.org/
http://www.bcrf.org/
http://www.winewomenandshoes.com/