Use Mogreet MMS to Fill Your Hotel’s Events

LOS ANGELES — Mogreet, Inc., the company behind the world’s first mobile
video marketing platform, today announced impressive results for a recent
ground-breaking campaign for Hotel Casa del Mar in Santa Monica
demonstrating the power of mobile video marketing. The text-to-shortcode was
promoted by the hotel through traditional and social advertising methods,
including in-hotel brunch posters, email blasts, Facebook, Twitter and the
Casa del Mar website. After just 10 days of this outreach, the campaign had
already generated substantial “opt-in” user base, a delivery rate of
100% and an engagement rate of 75%.

The campaign resulted in a 27% redemption rate, and Hotel Casa del Mar
reported generating substantial revenue from the program. More important in
the long-run, the hotel has built a database of local customers and
“staycationers” that the hotel can reach to drive revenue through hotel
services, such as food & beverage, spa treatments, etc. The ROI was more
than 450% and still growing.

An analysis of total message sends reveals 72% of all messages were sent to
cell phones in the Los Angeles metro area with the greatest number going to
phones in the 310 area code alone, which is precisely the hotel’s target
consumer. The campaign ran for total of 5 weeks, concluding on November 22,
2009. Hotel Casa del Mar successfully built a substantial mobile database
and recorded nearly 250 “mobile offer” redemptions. The combined
engagement rate for the “text in” campaign and reminder “blast” was
61%.

“The results of this campaign clearly show how mobile can be incredibly
valuable for advertisers trying to reach local consumers. In a fraction of
the time, the business built a mobile database nearly as big as their
Facebook and Twitter presence, which resulted in REAL revenue,” commented
James Citron, CEO, Mogreet. “This outreach, combined with the novelty and
effectiveness of a Mogreet video message, made for a thoroughly successful
campaign, in particular at a time when email marketing is dying.”

Located just down the coast from the Santa Monica pier with a beautiful
Pacific-facing terrace, the hotel’s locally targeted Mogreet mobile video
marketing campaign enticed consumers to join into the hotel’s mobile
loyalty club, in return for a special offer (in this case, free unlimited
Bloody Mary’s or champagne during Sunday Brunch). Upon texting in casa to
“shortcode” 21534, consumers received a viral video on their phones that
they could redeem at the property during Sunday Brunch.

Note:
For additional information, please visit http://www.mogreet.com. You can
experience the campaign by texting ‘casa’ to 21534.

About Mogreet, Inc.
Mogreet is the world’s first mobile video marketing platform, enabling
marketers to combine the expressiveness of video with the ubiquity of text
messaging to create the most effective way to communicate to over
200-million mobile phones across all major carriers in the United States.
Founded in 2006, the company has raised $7MM USD in venture capital from
Ascend Venture Group, Black Diamond Ventures, DFJ Frontier and Spyglass
Ventures. Mogreet is headquartered in Venice, California.