TripAdvisor Honours Top Businesses with 2012 Certificate of

TripAdvisor Honours Top Businesses with 2012 Certificate of Excellence

LONDON, May 22, 2012-

  TripAdvisor [http://www.tripadvisor.co.uk ](R), the world’s largest travel site*,
today announced that it is awarding highly rated accommodations, restaurants and
attractions with the 2012 Certificate of Excellence Award. The accolade, which honours
hospitality excellence, is given only to establishments that consistently achieve
outstanding traveller reviews on TripAdvisor, and is extended to qualifying businesses
worldwide. Approximately 10 percent of accommodations listed on TripAdvisor receive this
prestigious award.

  To qualify for the Certificate of Excellence, businesses must maintain an overall
rating of four or higher, out of a possible five, as reviewed by travellers on
TripAdvisor. Additional criteria include the volume of reviews received within the last 12
months.

  “TripAdvisor is pleased to honour exceptional businesses for consistent excellence, as
reviewed by travellers on the site,” said Christine Petersen, president of TripAdvisor for
Business. “The Certificate of Excellence award gives highly rated establishments around
the world the recognition they deserve. From exceptional accommodations in Beijing to
remarkable restaurants in Boston, we want to applaud these businesses for offering
TripAdvisor travellers a great customer experience.”

  Certificate of Excellence honourees can showcase their achievement in multiple ways,
including prominently displaying their certificate that they will receive in the coming
weeks, exhibiting an award widget on their business’s website, and celebrating their award
with a press release. The array of promotional items can be downloaded through the
TripAdvisor Management Center [http://www.tripadvisor.com/Owners ].

  “Best Western is honoured that so many of our hotels have earned the TripAdvisor
Certificate of Excellence,” said Dorothy Dowling, Senior Vice President, Marketing and
Sales, Best Western International. “We’re proud to have more than 1,000 winning hotels
around the world. TripAdvisor awards are highly regarded by travellers and our staff
alike, because they reflect the opinions of the people who matter most: our guests.”

  The Certificate of Excellence programme does not replace the TripAdvisor Travellers’
Choice(R) Awards, but is an extension of TripAdvisor’s recognition of highly rated
businesses, as reviewed by travellers on the world’s largest travel site.

  For more information and materials on the Certificate of Excellence programme, as well
as other resources to help businesses engage with travellers, please visit the TripAdvisor
Management Center at http://www.tripadvisor.com/Owners.

  About TripAdvisor
TripAdvisor(R) is the world’s largest travel site, enabling travelers to plan and have the
perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of
travel choices and planning features with seamless links to booking tools.
TripAdvisor-branded sites make up the largest travel community in the world, with more
than 50 million unique monthly visitors*, and over 60 million reviews and opinions. The
sites operate in 30 countries worldwide, including China under daodao.com
[http://www.daodao.com ]. TripAdvisor also includes TripAdvisor for Business, a dedicated
division that provides the tourism industry access to TripAdvisor’s millions of monthly
visitors.

  TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 19 other travel
media brands, and together the sites attract more than 69 million unique monthly
visitors**. TripAdvisor’s travel media brands include http://www.airfarewatchdog.com,
http://www.bookingbuddy.com, http://www.cruisecritic.com,
http://www.everytrail.com, http://www.familyvacationcritic.com,
http://www.flipkey.com, http://www.holidaylettings.co.uk,
http://www.holidaywatchdog.com, http://www.independenttraveler.com,
http://www.onetime.com, http://www.seatguru.com, http://www.sniqueaway.com,
http://www.smartertravel.com, http://www.tingo.com,
http://www.travel-library.com, http://www.travelpod.com,
http://www.virtualtourist.com, http://www.whereivebeen.com, and
http://www.kuxun.cn.

  *Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, January 2012

  **Source: comScore Media Metrix for TripAdvisor Inc. and its subsidiaries, Worldwide,
January 2012

  (c)2012 TripAdvisor, Inc.

Source: TripAdvisor

For more information contact Laurel Greatrix, .(JavaScript must be enabled to view this email address), +44(0)777-801-3639