Spike Jonze’s Robot Love Story - A Creative Collaboration With ABSOLUT VODKA

Spike Jonze’s Robot Love Story - A Creative Collaboration With ABSOLUT VODKA

STOCKHOLM and PARK CITY, Utah, January 21-

  - ABSOLUT and Spike Jonze Premiere I’m Here at Sundance Film Festival

  Acclaimed filmmaker Spike Jonze premieres his latest work - I’m Here, a
30-minute short film - today at the Sundance Film Festival as part of the
first-ever Opening Night’s Shorts Program at the festival. The film is a
collaboration with ABSOLUT VODKA, and the partnership acknowledges the
brand’s position as a pioneering and culture-shaping brand. ABSOLUT has
always stood out in the marketplace as a groundbreaking company that has been
supporting artists for decades. Previous collaborations include those with
Andy Warhol, Keith Haring and Helmut Newton. I’m Here honors the brand’s
history while embarking on a new and innovative alliance with one of today’s
most original filmmakers. The film came about when ABSOLUT reached out to
Jonze to make a film, and gave him creative control to create the film he
wanted.

  To view the Multimedia News Release, please click:

  http://multivu.prnewswire.com/mnr/prne/absolut/40772/

  “It was a pretty incredible opportunity,” says Jonze. “They (ABSOLUT)
didn’t give me any requirements to make a movie that had anything to do with
vodka. They just wanted me to make something that was important to me, and
let my imagination take me wherever I wanted. And it wasn’t like working with
some huge corporation where I had to meet with committees of people. It was
just a small group, and it seemed like creativity and making something that
affected them emotionally was the only thing that really mattered to them. I
got to make my first love story. It’s about the relationship between two
robots living in Los Angeles.”

  I’m Here will also screen at the Berlin Film Festival in February,
followed by a global release in March on http://www.imheremovie.com. View the
teaser trailer at the official film site http://www.imheremovie.com.

  “Since its inception, ABSOLUT VODKA has been driven by creativity, and
together with Spike Jonze we set a new standard for creative collaborations,”
says Anna Malmhake, Vice President Global Marketing at The Absolut Company.
“Spike Jonze is one of the most important influencers of modern popular
culture, and this 30-minute film subtly and artfully expresses our enduring
commitment to collaborations and creativity.”

  I’m Here, a 30-minute short film by Spike Jonze. Featuring Andrew
Garfield and Sienna Guillory in the lead roles. The soundtrack includes
original music by Sam Spiegel and original songs by L.A.-based art musician
Aska Matsumiya and other emerging musicians.

  Follow the I’m Here blog at http://blog.imheremovie.com/.

  Press images are available at http://press.absolut.com.

 
  Credits:

  Title: I’m Here
  Length: 31 minutes
  Director: Spike Jonze
  Writer: Spike Jonze
  Cast: Andrew Garfield, Sienna Guillory
  Producer: Vincent Landay
  Executive Producer: Mark Figliulo, Matt Bijarchi
  Director Of Photography: Adam Kimmel, A.S.C.
  Editors: Eric Zumbrunnen, A.C.E., Stephen Berger
  Production Designer: Floyd Albee
  Casting By: Justine Baddeley & Kim Davis-Wagner
  Costume Designer: Casey Storm
  Robot Designer: Sonny Gerasimowicz
  Sound Designer: Ren Klyce
  Original Score By: Sam Spiegel
  “There are many of us” By: Aska Matsumiya
  Lost Trees Music Produced By: Nick Zinner
  Visual Effects Supervisor: Ben Gibbs
  Visual Effects By: Method Studios
  Produced In Association with MJZ

  Notes to the editor:

  - The creative collaboration between ABSOLUT VODKA and Spike Jonze will
    be accompanied by a charitable donation of $30,000 to 20/20, an
    American Film Institute (AFI) initiative, designed to enhance
    cultural exchange, understanding and collaboration through filmmakers
    and their films from the US and abroad. Spike and ABSOLUT are each
    donating $15,000.

  - The collaboration with Spike Jonze was created by long-standing ad
    agency of record TBWAChiatDay. In addition to the 30-minute film,
    there are also 30 and 60 second trailers, to be used online and as
    TV commercials globally.

  - The Absolut Company has the worldwide responsibility for the production
    and marketing of ABSOLUT VODKA and Level Vodka. ABSOLUT VODKA is the
    world’s fourth largest premium spirits brand, and it is sold in 126
    markets. Every bottle of ABSOLUT VODKA is produced in Ahus in southern
    Sweden. The head office is located in Stockholm, Sweden. Since July
    2008, The Absolut Company is owned by Pernod Ricard, which holds one
    of the most prestigious brand portfolios in the sector.

  For further information, please contact:

  Asa Caap, Senior Manager Global PR, The Absolut Company, E-mail:
.(JavaScript must be enabled to view this email address), Tel: +46708211765. Amanda Lundberg, Festival PR,
E-mail: .(JavaScript must be enabled to view this email address), Tel: +1-212-2777554.

Video:
http://multivu.prnewswire.com/mnr/prne/absolut/40772/

Source: Absolut Company

For further information, please contact: Asa Caap, Senior Manager Global PR, The Absolut Company, E-mail: .(JavaScript must be enabled to view this email address), Tel: +46708211765. Amanda Lundberg, Festival PR, E-mail: .(JavaScript must be enabled to view this email address), Tel:+1-212-2777554.