SniqueAway and TripAdvisor Study Finds Consumer Deal Mentality
SniqueAway and TripAdvisor Study Finds Consumer Deal Mentality Fuels Travel Purchases
60 Percent Admit to Vacationing just Because they Found a Good Deal
BOSTON, Nov. 2, 2010 - A new study* from SniqueAway(TM), a TripAdvisor® Media Group Company, reveals the consumer mindset of “deal or bust” endures. In a survey of 924 US TripAdvisor travelers, 60 percent confess to taking a vacation simply because they found a great deal. Savvy travelers are not afraid to shop around, with 69 percent of those polled subscribing to deals newsletters. Of those who subscribe, 81 percent receive between one and five deals newsletters, and 19 percent receive more than six newsletters. Roughly half of all surveyed are members of a private sale site. With 46 percent of deals newsletter subscribers willing to sign up for more and 48 percent of private sale members willing join another private sale site, consumers can’t seem to get enough.
Thirty-two percent of travelers surveyed indicated they won’t stop hunting until they get a better deal, which shows the desire for a bargain trumps loyalty to one brand and can overcome even a flooded email inbox. Private sale sites bring new emotional glee going beyond typical industry deals. Of those who are already members, 70 percent report feeling “excited” or “elated” after a private sale purchase.
“Travelers want to feel the ocean breeze, the mountain air, or the 600-thread-count linens, and feel like they’ve made out like a bandit because they found such a great deal,” said David Krauter, general manager of SniqueAway..
*Survey of 924 TripAdvisor travelers conducted in October 2010
SniqueAway is a free, members-only private sale site, providing exclusive access to deals on top hotels at deep discounts. SniqueAway is part of Smarter Travel Media LLC, a TripAdvisor Media Group Company
TripAdvisor® is the world’s largest travel site, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features (including Flights search, TripAdvisor Mobile and TripAdvisor Trip Friends) with seamless links to booking tools.
TripAdvisor® Media Group, operated by TripAdvisor LLC, attracts more than 50 million unique monthly visitors* across 18 popular travel brands: http://www.tripadvisor.com, www.airfarewatchdog.com, http://www.bookingbuddy.com, www.cruisecritic.com, http://www.familyvacationcritic.com, www.flipkey.com, http://www.frequentflier.com, www.holidaylettings.co.uk, http://www.holidaywatchdog.com, www.independenttraveler.com, http://www.onetime.com, www.seatguru.com, http://www.sniqueaway.com, www.smartertravel.com, http://www.travel-library.com, www.travelpod.com, http://www.virtualtourist..com and www.kuxun.cn. TripAdvisor-branded sites make up the largest travel community in the world, with more than 40 million unique monthly visitors**, 20 million members, and over 40 million reviews and opinions. The sites operate in 23 countries worldwide, including China under daodao.com (http://www.daodao.com). TripAdvisor also operates TripAdvisor for Business, a dedicated division that provides the tourism industry access to TripAdvisor’s millions of monthly visitors. The division includes Business Listings, which allows hoteliers to connect directly to millions of researching travelers, and Vacation Rentals, which helps property managers and individual home owners list their properties and showcase hotel alternatives.
TripAdvisor and the sites comprising the TripAdvisor Media Group are operating companies of Expedia, Inc. (Nasdaq: EXPE).
TripAdvisor and the TripAdvisor logo are trademarks or registered trademarks of TripAdvisor LLC in the U.S. and/or other countries. SniqueAway is either a registered trademark or trademark of Smarter Travel Media LLC in the U..S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.
©2010 TripAdvisor LLC.
*Source: comScore Media Metrix for TripAdvisor Media Group Sites, Worldwide, August 2010
**Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, August 2010