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Simply Hooked Sustainable Seafood Restaurant Opens in The New

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Simply Hooked Sustainable Seafood Restaurant Opens in The New York’s Lower East Side

PR Newswire

NEW YORK, April 20, 2017 - Simply Hooked, a New York sustainable seafood restaurant serving fresh fish and chips inspired by the culinary traditions of Ireland and the Basque Region of France, announced the opening of the first, of four, locations in New York City.


Founded by MasterChef Finalist, Chef Matthias Leuliette, and experienced restaurateur Jason Linehan, Simply Hooked plans to open its first restaurant in mid-April, 2017 in New York City’s Lower East Side.  

Simply Hooked offers chef-quality seafood prepared to order, with on-trend international flavors, while serving the growing consumer demand for healthy, delicious food, all in a fast casual dining atmosphere. The concept offers customers the opportunity to create their own experience by first, selecting a regionally sourced, sustainably caught fish and then choosing their preferred coating - from the classic Tempura finish to a spicy Wasabi crust.

“We continue to create delicious tastes and will not settle for anything less than responsibly sourced, in season, fresh fish. We only work with forward thinking fisheries to ensure an honest product to complement our vision of continued diversity of species, so future generations will not go without the best quality fish at their local Fish and Chip Shop,” said founding chef Mathias Leuliette.

Dune Ives, executive Director of Lonely Whale Foundation, explained, “Our decision to partner with Simply Hooked is grounded in Lonely Whale Foundation’s mission statement of “radical collaboration.” We also believe that working with businesses who are committed to demonstrating sustainable leadership is key in promoting conscious consumerism. We’re excited to be Simply Hooked’s nonprofit partner and to also help share critical ocean health information with their clientele so that we may empower consumers and, hopefully, build a new cohort of ocean advocates.”

Founded in December 2015 by Adrian Grenier and Lucy Sumner, the Lonely Whale Foundation strives to inspire empathy towards marine species and develop life long advocates for ocean health. Through the powerful narrative of the 52Hz Whale, Lonely Whale Foundation initiatives focus on delivering educational curriculum that inspires our youngest learners and our innovative campaigns build community and encourage dialogue on and advocacy for ocean health issues.

Consumers make a choice with every purchase, that’s why Simply Hooked is committed to serving only sustainable seafood. In addition to sustainable seafood, Simply Hooked is also committed to reducing their plastic footprint by serving only marine degradable paper straws and compostable take-away containers. Ocean bound plastic pollution is a growing environmental threat with over 10 million tons of new plastic entering our ocean each year. Simply Hooked will ensure its customers understand their ocean-positive impact through onsite educational materials and also through extensive wait staff training.

This is the key reason Simply Hooked partnered with the Lonely Whale Foundation, “so no matter where you shop, you’re empowered to take informed action” said Linehan. Simply Hooked is committed to supporting the Lonely Whale Foundation in their efforts to educate and inspire a new generation of ocean advocates. For every dish served, diners are asked to roundup their check, or make a direct donate to Lonely Whale’s education initiative.

For more information about Simply Hooked visit:


Media Contact:
Ryan Hamilos
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SOURCE Simply Hooked


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Posted on Apr 20, 2017 - 04:31 PM • Print