Scottish Spirits Group Names Jean-Paul Benizri VP of Operations For
Scottish Spirits Group Names Jean-Paul Benizri VP of Operations For Scottish Spirits Imports & Genie The Spirit In A Can
FORT LAUDERDALE, Fla., July 23, 2012 - Scottish Spirits Group announces the appointment of Jean-Paul Benizri to Vice President of Operations for Scottish Spirits Imports, Inc. & Genie Spirits, Inc.
Jean-Paul is an accomplished executive in the Wine & Spirits industry with over 25 years of experience in the development of new brands. He has been instrumental in achieving sales of these brands to large national accounts. As President of Martin Millers Gin Corporation, Jean Paul achieved a rating of #1 from the Beverage Tasting Institute of Chicago, and developed the brand into a renowned Super Premium spirit. This reflects his ability to implement highly successful marketing and sales programs for the respective Spirits for which he has been directly responsible for introducing to the marketplace. They welcome Jean Paul’s expertise into the Scottish Spirits Family
Scottish Spirits has garnered a tremendous amount of media and consumer interest with its launch of Scottish Spirits in a Can. Scottish Spirits provides imported Scotch whisky from our affiliate in Glasgow, Scotland. Our Scotches are oak cask distilled, 3 year matured; Single Grain and Blended Scotch Whisky.
They are made from a unique selection of grains with rich tastes of honey, vanilla, apples and pears with hints of peat and smoke. Renowned expert Jim Murray has given their “dram in a can” a rating of 82.5!
The product containing 40% alcohol by volume (80 Proof) is packaged in a 100% recyclable aluminum cans with a special liner to keep the product’s taste integrity intact. It is not meant to be a one serving beverage. Scottish Spirits in a Can may be enjoyed on the rocks, straight-up or with a mixer.
Each can (355ml/12 fl. oz.) has eight ‘shots’ and can be shared by several people anywhere, without having to carry a heavy bottle or worry about glass breakage. The re-sealable latex cap allows someone to enjoy a drink now and save the rest for later!
The focus here is on convenience. It’s portability makes it ideal for outdoor; such as sporting events, tailgating parties, boating, and pool side. The suggested retail price will be between $5.00 and $6.00.
SOURCE Scottish Spirits Imports, Inc.
Scottish Spirits Imports, Inc.
Web Site: http://www.scottishspirits.com