Premium Beer Sector Set for Further Growth to 2016, According to

Premium Beer Sector Set for Further Growth to 2016, According to Just-Drinks Report

BROMSGROVE, England, June 15, 2012-

  The global premium beer market is set for growth over the coming four years, according
to a recently-published report from just-drinks.

  The report, ‘Premium beer in emerging markets - forecasts to 2016
[http://bit.ly/KMmFFl ]’, says that total global premium beer sales are forecast to rise to
39.29m kl in 2016, from 34.02m kl in 2011, representing a compound annual growth rate
(CAGR) of 2.8%. With all the major brewers “convinced of the merits” of pursuing a premium
strategy, the report forecasts growth in premium beer on “every continent” between 2012
and 2016.

  The report also estimates:

 
  - European premium beer sales will show only “sluggish growth” of 1% per
    year over the next four years,
  - North America will also show “modest growth” of 2% per year over the period,
  - Asia is forecast to show the strongest growth, with sales expected to rise to
    7.88m kl in 2016,
  - Premium beer sales in South America will also grow strongly, achieving a CAGR
    of 6% per year, and
  - Middle East/North Africa are expected to return modest but consistent growth
    to 2016, principally on the back of increasing market sophistication.

  Taking a detailed look at the premium beer market across the world, the report also
details actual and forecast premium beer sales by each major region, brand and company
2011 market shares in over ten markets, historic and forecast beer production volumes for
20 emerging markets, and insight from leading beer companies.

  The report offers exclusive and innovative information on the industry, with analysis
on the market for all beer brand owners, marketers and strategists, which will assist in
the planning process.

  ‘Premium beer in emerging markets - forecasts to 2016’ [http://bit.ly/KMmFFl ] is
available now from just-drinks.

  Aboutjust-drinks.com

  Established in 1999, just-drinks is a leading online resource for global beverage
industry, publishing around 20 news articles, analysis features and insights every working
day. Under the direction of managing editor Olly Wehring, its experienced team of
journalists, consultants and analysts provide a unique and comprehensive blend of reports
and interpretation of the beverage industry, including key events, trends,interviews and
research [http://bit.ly/KMmMk4 ] that is delivered to over 92,000 business executives per
month.

  Via its web site, webinars and in-depth management briefings just-drinks offers
insight into soft drinks, wine, beer, liqueur and whiskies industry developments and
supply-chain trends, brand and corporate strategies, CONSULT research platform, enterprise
technologies such as PLM and ERP. Furthermore, just-drinks supplies news on manufacturing
developments and how the drinking industry retailers perform around the world. For details
of how just-drinks is helping decision makers make decisions, visit
http://www.just-drinks.com.

  For further information and images please contact Kate Varvedo,marketing communication
manager at Aroq Limited on +44(0)1527-573-616, email .(JavaScript must be enabled to view this email address)

Source: just-drinks.com