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Paradise Island Tourism Development Association Adds Director of

Paradise Island Tourism Development Association Adds Director of Sales and Marketing

~ 17-year Travel Veteran Adam Binder Appointed ~



NASSAU, Bahamas, May 3, 2012 - The Paradise Island Tourism Development Association (PITDA), recently announced the appointment of Adam Binder as the new Director of Sales and Marketing. 

Bringing over 17 years of industry experience to his new role, Binder will be working to support PITDA Member Properties in conjunction with Nassau Paradise Island Promotion Board and the Bahamas Ministry of Tourism. His primary responsibility will be to ensure that Paradise Island and its member properties are properly positioned to maximize all industry sales and marketing activities.

“We are pleased to add Adam to our team,” said William Naughton, Chairman of PITDA.  “We are confident that he will create and spearhead successful initiatives that will increase overall sales for PITDA.”

Prior to joining PITDA, Binder spent four years at Coach America / American Coach Lines, and most recently was the Community Manager for the American Cancer Society in North Carolina.  During his time at Coach America/ American Coach Lines, Binder was promoted from the Corporate Director of American Coach Lines to the Regional Director of the Southeast and Atlantic Regions.  Prior to that, Binder spent several years as the Director of Pre-Opening Leisure Sales and part of the Opening Management Team for the Seminole Hard Rock Hotels and Casinos and before that as the Vice President of Creative Travel Consultants.  Binder began his career working in sales at the Hyatt Regency Miami and later moved on to the Boca Raton Resort and Club.  Binder is a graduate of Cornell University, where he majored in Hotel Administration. 

About Paradise Island:
Paradise Island, Bahamas is known for having some of the most beautiful white sand beaches in the world, turquoise blue water, the Caribbean’s best entertainment and a spectrum of resorts from ultra-exclusive to family-friendly.  This convenient destination is serviced by more than 40 non-stop flights from most major U.S. cities.  Less than an hour from South Florida and two and a half hours from New York City, Paradise Island is so close, yet feels like it’s a world away.  Additional information may be found at



SOURCE Paradise Island Tourism Development Association

Paradise Island Tourism Development Association

CONTACT: Devyn Barker, .(JavaScript must be enabled to view this email address), or Danielle Perrone, .(JavaScript must be enabled to view this email address), both of Lou Hammond & Associates, +1-212-891-0227

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Posted on May 03, 2012 - 07:15 PM • Print