Outrigger Enterprises Group Selects ClickSquared for Interactive Relationship Marketing Solutions
Waltham, Mass. September 3, 2008—Hawaii based Outrigger Enterprises Group, one of the largest privately-held leisure lodging and hospitality companies in the Asia Pacific and Oceania regions, announced today it has retained ClickSquared to create dynamic marketing communications programs aimed at building stronger ties with guests and travel industry partners.
During the engagement, ClickSquared will team with Outrigger on strategic program planning, campaign development, data management, and measurement and analysis services. By employing ClickSquared’s technology-based solution, Outrigger expects to significantly improve its marketing communications effectiveness while achieving greater cost-efficiency.
Our deep expertise in the travel and hospitality market will enable us to hit the ground running and produce online campaigns and travel agent communications that will deliver results quickly.
Rob Solomon, chief marketing officer for Outrigger Enterprises Group, said, “This new partnership with ClickSquared will provide us with the resources needed to develop deeper relationships with both our guests and travel agency partners. Working directly with ClickSquared, we hope to refine our marketing communications program so that we can produce more timely and relevant communications messages to our customers when, where and how they need the information delivered.”
ClickSquared, a leading interactive relationship marketing firm, has taken interactive relationship marketing to a new level through its best-in-class, multi-channel marketing solutions and services enabling companies in travel and hospitality engage and retain customers. As the only relationship marketing firm offering industry-specific, proven solutions, powered by a single, on-demand, multi-channel database platform, ClickSquared provides marketers with the speed, flexibility and efficiency to create up-to-the-minute, accurate and relevant customer communications.
“Outrigger has over 40 hotels, resorts and condominium properties open or under development across Hawaii and the Asia-Pacific region with an enormous base of customers and key vendor partners. Ultimately, they’d like to be communicating with these individuals in a more meaningful way and we’re excited about helping them do just that,” said Cabot Woolley, ClickSquared’s vice president of travel and hospitality. “Our deep expertise in the travel and hospitality market will enable us to hit the ground running and produce online campaigns and travel agent communications that will deliver results quickly.”
About ClickSquared, Inc.
ClickSquared is the premier interactive marketing provider of intelligent, multi-channel marketing solutions creating perfectly timed, personalized interactions across all online and off-line direct channels. Leveraging a team of marketing and technology experts and an on-demand marketing platform, ClickSquared develops and executes accountable acquisition, growth and loyalty programs to help build some of the world’s best known brands including ARAMARK, Boston Celtics, Cable One, Comcast, Dr. Pepper/7-Up, Four Seasons Hotels and Resorts, Grupo Posadas, Greyhound, Hawaii Visitors and Convention Bureau, HomeAway.com, Hyatt, Montage Resorts, Omni Hotels, Pleasant Holidays, Sirius, Starwood, Sovereign Bank, Thornburg Mortgage, Tuesday Morning and US Bank. For more information on ClickSquared visit the company’s web site at ClickSquared.
About Outrigger Enterprises Group
Outrigger Enterprises Group is one of the largest and fastest growing privately-held leisure lodging and hospitality companies in the Asia Pacific and Oceania regions and continues to expand its presence throughout the area. A family-owned company with more than 60 years of hospitality experience, Outrigger runs a highly-successful, multi-branded line of hotels, condominiums and vacation resort properties, including Outrigger® Hotels & Resorts, OHANA® Hotels & Resorts, Outrigger Condominium Collection®, Embassy Suites®, Best Western® and Wyndham Vacation Ownership®. Currently, Outrigger operates and/or has under development 47 properties with close to 12,000 rooms located in Hawaii, Australia, Guam, Fiji, Palau, Bali and Phuket, Thailand.
Outrigger Enterprises Group also operates and develops hotel properties and hospitality-related retail and real estate opportunities for partners in Hawaii, the Pacific, the mainland USA and Asia. For on-line information, log on at Outriger Enterprise Group and Outrigger.