Minnesota Based Malt-O-Meal(R) Company Acquires Farina Mills(R) Brand Assets
MINNEAPOLIS, Dec. 31 - The Malt-O-Meal Company announced the acquisition of
the Farina Mills Brand from U.S. Mills, LLC December 11, 2009. The purchase
is limited to the rights and formula to the Farina Mills brand and current
on-hand inventory held by U.S. Mills, LLC. This acquisition does not include
any other assets or liabilities of U.S. Mills, LLC. As the new owner of the
Farina Mills brand, Malt-O-Meal will manufacture and market Farina Mills hot
cereal products in the future.
Effective January 11, 2010, Malt-O-Meal’s current distributor, International
Grocery Distributors (IGD) as the grocery division of GMT Corporation, will
assume full responsibility for the distribution of the Farina Mills brand
hot cereals in Puerto Rico.
Questions regarding the company’s acquisition of the brand or product supply
should be directed to Mark Arrington at the Malt-O-Meal Company.
Originally developed over 100 years ago by the Pillsbury Company, Farina
Mills is a small but respected brand in the hot cereal category.
Founded in 1919, Minneapolis-based Malt-O-Meal Company produces over 25
different ready-to-eat cereals, three varieties of Malt-O-Meal Hot Wheat
cereal, and a full line of oatmeal products. In addition to the company’s
production facilities in Minnesota, Utah, Iowa, and now, North Carolina,
Malt-O-Meal operates distribution centers in Minnesota, Missouri, Utah,
Tennessee and Pennsylvania. For more information on the company, visit
http://www.maltomeal.com.
Source: Malt-O-Meal Company
