Miller Lite Introduces Breakthrough Aluminum Pint
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MILWAUKEE, Sept. 24 2008 - Great taste is about to get even better. This fall, Miller Lite is introducing an innovative new package, a 16-ounce aluminum pint bottle that enhances the Miller Lite taste experience. The pint’s wider opening provides a smoother flow to enhance the Miller Lite taste experience; the aluminum cools like a can; and the resealable closure helps lock in freshness.
“The great taste of Miller Lite gets even better when it’s enjoyed from our new aluminum pint,” said Grant Leech, vice president of marketing for Miller Lite. “This package drinks like a bottle and cools like a can to deliver an invigorating taste experience.”
The Miller Lite aluminum pint will be tested throughout much of the Midwest and South through the end of the year. Test markets for the Miller Lite aluminum pint are Alabama, Arkansas, Dallas, Florida, Houston, outstate Illinois, Indiana, Kentucky, Louisiana, Michigan, Minnesota, Mississippi, North Carolina, North Dakota, Ohio, South Carolina, South Dakota, Tennessee, Virginia and outstate Wisconsin.
The Miller Lite aluminum pint, designed by Broomfield, Colo.-based Ball Corporation, is intended for off-premise retailers, with a focus on convenience stores. The package will be sold as part of a nine-pack.
MillerCoors will support the debut of the Miller Lite aluminum pint with television, radio, out-of-home and online advertising, as well as a variety of retail point-of-sale and merchandising materials.
Source: MillerCoors
CONTACT: Scott Bussen of MillerCoors, +1-414-931-3848,
; or Adam Scholder of Dig Communications,
+1-312-577-1762,
, for MillerCoors
Company information:
- MillerCoors