Mercedes-Benz Canada and The Hazelton Hotel set up marketing alliance

13 May 2008 - TORONTO, Mercedes-Benz Canada and The Hazelton Hotel
announced today the launch of an exciting marketing partnership. The Hazelton
Hotel, located in the heart of Toronto’s Yorkville, opened in August 2007 and
has the only five-star hotel rating in the city. The Hazelton Hotel and
Mercedes-Benz are looking forward to working together to provide their
respective Canadian clients added benefits whether they travel to Toronto and
stay at the Hazelton Hotel or when it is time to consider the purchase of a
new luxury vehicle in their home town.

President and CEO of Mercedes-Benz Canada, Marcus Breitschwerdt says, “It
won’t be a surprise to most to see the beginning of a solid relationship
blossoming between our two organizations. Both Mercedes-Benz and The Hazelton
Hotel are dedicated to the highest standard in all areas of their operations
and are committed to making the overall customer experience the most enjoyable
possible at every level.”

The Hazelton Hotel’s General Manager, Matthew Opferkuch adds, “Much
thought, care and passion have gone into the creation and building of The
Hazelton Hotel. Now fully operational, our mandate is to offer the very best
stay away from home to our guests. Mercedes-Benz Canada shares our commitment
to excellence so it was therefore fitting to embark on this mutually
beneficial journey together.”

While in Toronto, The Hazelton Hotel guests have access to the
chauffer-driven S550 4MATIC house car to travel to and from downtown
appointments. In their large and stylish room, Hazelton guests can peruse the
contents of the Canadian Edition of MercedesMagazine. A special test drive
program is offered to The Hazelton Hotel’s guests in collaboration with the
Mercedes-Benz dealer in the city where they reside across Canada. The guest’s
vehicle of choice will be delivered to his or her home or office for a most
convenient thorough test drive.

In addition to the standard outstanding sojourn guests experience when
they stay at The Hazelton Hotel, Mercedes-Benz Canada customers will also be
offered specific privileges when they choose this property during their
travels.

Creative direct mail initiatives, shared event hosting and on-line
customer programs are currently in the development stage. These will see
Mercedes-Benz Canada and The Hazelton Hotel offering their respective
clientele additional special customer care benefits.

About Mercedes-Benz Canada
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Mercedes-Benz Canada is responsible for the sales, marketing and service
of its three brands in Canada; Mercedes-Benz, smart, and Maybach.
Headquartered in Toronto, Ontario, Mercedes-Benz Canada employs approximately
1,000 people in 19 locations across Canada. Through a nationwide network of
18 Mercedes-Benz owned retail operations and 39 authorized dealerships,
Mercedes-Benz Canada sold 18,547 vehicles in 2007, the best year ever reported
for Mercedes-Benz Canada.

About The Hazelton Hotel
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The Hazelton Hotel is located in the heart of Yorkville, an upscale
neighbourhood that is home to some of Canada’s most exclusive shops and within
walking distance to the Royal Ontario Museum, art galleries and award-winning
restaurants.

Built in 2007, the full service hotel features luxury and technologically
advanced rooms, a health club and spa, two-story lap pool, a unique and
private screening room, meeting facilities and the restaurant ONE.

All 77 guest rooms and suites are generous size, averaging more than
620 sq. ft. each, and evoke the grandeur of Hollywood, inspired by the 1940s.
World renowned Interior Designers Yabu Pushelberg used rich textures and
superb craftsmanship to create a classic glamour ambiance that resonates
throughout boutique hotel.