Managing your brand for ROI at IHIF Asia

23 Feb - Announcing James Stuart, The Brand Company, speaking about generating return on hotel investments through solid brand management at IHIF Asia Pacific 2010

James Stuart heads hospitality brand management specialist The Brand Company. The Brand Company challenges the accepted definition and norms of brand building as financially irresponsible, arguing that brand development is as much an investment in organisational focus, effectiveness and efficiency as it is an underpin of customer acquisition and loyalty.

In his presentation James will highlight

• Why the link between ‘People Development’ and brands is more fundamental to a hotel companies’ success than between Marketing and brands
• Why freeing the spirit of every team member and making mistakes is an integral part of building the most successful hotel brands
• Why the reality of the customer experience is a far more powerful driver of hotel brands than names, logos and marketing communication
• Why hotels should stop obsessing about standards and worry more about style and attitude as their key point of differentiation
• Why the CEO’s other job title should be the CBO (Chief Brand Officer)
• Why the COO should be replaced by a new role that guides and measures how the brand is built and nurtured through every customer touch-point
• Why all of this improves long-term financial health and generates better returns on hotel investments
 
James’ talk promises to be challenging, enlightening and entertaining
Huge brand value in Sponsorship

CAPITALIZE on an incredible effective means of reaching the companies and individuals who shape the hotel industry and who drive your company’s profitability!

Become part of a refreshingly new innovative conference and enjoy the many advantages we offer our sponsors.

We work hard to generate branding and promotion for our event supporters. Our in-kind advertising effort is equivalent to well over US$250,000 in advertisements on a regional and global basis.

We are committed to bringing in 350 attendees for the IHIF Asia 2010 conference, and we have re-designed our marketing to reflect our commitment to being a “new and innovative” conference for the industry. We have already attracted speakers that are global in geography, and compelling in thought leadership. We are confident that IHIF Asia presents a strong association for our already committed supporters (which in 2010 include CBRE Hotels, Langham and Eaton Hotels, IHG, The Brand Company, Abacus, Aedas, Blueplate/Wilson Associates, PATA, Proskauer Rose, Cornell, Ecole Hoteliere de Lausanne and Lodging Econometrics among others).

To sign up for sponsorship contact
Anne Dellos LeBoutillier
Business Director, IHIF Asia Pacific
Questex Media
Ph: +65-6243-2981
Mob: +65-9626-4424

For more info about IHIF Asia: http://www.ihif-asiapacific.com/

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