Interhome Migrates to Omniture Web Analytics

Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Swiss Interhome AG—one of the largest holiday rental accommodation agencies in Europe—has migrated to the Omniture Web analytics solution, SiteCatalyst®, to measure visitor behavior and increase the efficiency of the booking process for their online consumers. Using Omniture, the company can better understand how their Web site visitors interact with their online content, enabling Interhome to enhance site navigation, Web page content and sales channels.

Until recently, Interhome had been using Instadia, a leading European provider of on-demand Web analytics. When Omniture, Inc. acquired Instadia earlier this year, Interhome took advantage of the opportunity to upgrade to Omniture’s robust Online Business Optimization Platform—the foundation of which being the Web analytics solution, SiteCatalyst.

“We had a smooth transition to Omniture SiteCatalyst and can furthermore guarantee to our customers high comfort and efficient booking transactions,” says Jean-Marc Bolfing, Interhome Web site Manager. “Additionally, through the Omniture platform, we now have access to extended functionality and innovative technologies like behavioral targeting and integrated search marketing for further online business optimization.”

Interhome manages over 30,000 privately owned vacation homes across Europe and the USA. Each year more than 500,000 vacationers find their vacation home via the global Interhome reservation network, making bookings through the Interhome Web site, at an Interhome office or in any good local travel agency.

“With our multi-channel approach for business growth and success, it is vitally important to be able to report on the performance of all our sales channels and marketing initiatives in order to fully optimize bookings,” says Bolfing. “With Omniture, we can measure the success of marketing and sales activities not only on a Web site basis, but also in combination with several external data giving us the ability to report on the true performance of our total business.”

With Omniture, Interhome now has actionable, real-time information regarding the performance of their online strategies. For example, Omniture SiteCatalyst helps the company quickly identify and understand the most profitable paths through their Web sites; where visitors are losing interest, what’s driving booking conversions, and how different segments of visitors interact with the different elements of their Web sites. Additionally, Omniture integrates external data, empowering Interhome to take the costs of advertising campaigns, generated revenue and information from the customer database into account to provide a complete view of online marketing ROI.

About Swiss Interhome AG

Interhome is one of the largest and most respected holiday rental accommodation agencies in Europe. Based in Switzerland with offices in most European countries, the company is owned by the Hotelplan Group. Hotelplan is the leading travel company in Switzerland and one of the ten largest in Europe.

http://www.interhome.com

About Omniture

Omniture, Inc. is a leading provider of online business optimisation software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyse information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s more than 2,500 customers include ABN Amro, AOL, Center Parcs, eBay, Thomas Cook, Vodafone Group Services Limited, Waitrose and Yell.com.

http://www.omniture.com