Healthy Fast Food Reports That Franchisee River Jordan, Inc. Signs Lease
Healthy Fast Food Reports That Franchisee River Jordan, Inc. Signs Lease for New U-SWIRL Frozen Yogurt® Cafe in Marietta, Georgia
Construction Scheduled to Commence Immediately; Targeting Grand Opening of Metro Atlanta’s First U-SWIRL on Valentine’s Day 2011
HENDERSON, Nev., Nov. 22, 2010 - Healthy Fast Food, Inc. (OTC Bulletin Board: HFFI), parent to U-SWIRL International, Inc., the owner and franchisor of U-SWIRL Frozen Yogurt® cafes, today announced that franchisee River Jordan, Inc. has secured a store lease in Marietta, Georgia where it will debut metro Atlanta’s first U-SWIRL self-serve frozen yogurt cafe on or about Valentine’s Day in 2011.
Located at 2595 Sandy Plains Road in the Shops at Village Green at the corner of Sandy Plains and Piedmont Road, the new 2500 square foot U-SWIRL cafe will front Sprayberry High School and be situated between Metanoya Cafe and Quiznos Subs. Darrell Jenkins, President of River Jordan, Inc., stated, “We believe we have found the ideal community-centric location for our first U-SWIRL cafe. We’re located near a major office park, across the street from a high school with over 1700 students and within a densely populated residential area. It doesn’t get much better than that.”
Upon completion of construction, which is scheduled to commence immediately, the U-SWIRL cafe will feature a rotational selection of 20 popular, non-fat, no-sugar-added and tart frozen yogurt flavors and up to 70 delicious toppings. In addition, the cafe will offer guests a relaxing, comfortable place to hang-out or host parties and other large gatherings, and where they can enjoy free amenities, including three large, high definition, flat screen televisions and Wi-Fi.
Healthy Fast Food currently has signed two franchise agreements (Reno, NV and Marietta, GA) and five area development agreements (Monmouth County, NJ; Phoenix, AZ; Tucson, AZ; Boise, ID and Salt Lake City, UT) which represent a total of 34 new U-SWIRL franchise cafes that will be opened over the next three to five years. Of those, the signing of the Marietta lease represents the 14th U-SWIRL cafe that is either currently in operation or under construction.
ABOUT U-SWIRL INTERNATIONAL, INC.
U-SWIRL International is a wholly owned subsidiary of Healthy Fast Food, Inc., and is launching a national chain of self-serve frozen yogurt cafes called U-SWIRLFrozen Yogurt®. U-SWIRL allows guests the ultimate choice in frozen yogurt by providing up to 20 non-fat flavors, including tart, traditional, no sugar-added options, and up to 70 toppings, including seasonal fresh fruit, sauces, candy and granola. Guests serve themselves and pay by the ounce instead of by the cup size. A healthier alternative to a coffee shop hang out, locations are furnished with couches and tables, and patio seating. In addition to its development of Company-owned cafes, U-SWIRL International has also launched its franchise program to roll out the concept nationwide in those states in which the Company is qualified to offer franchises.
ABOUT HEALTHY FAST FOOD, INC.
Headquartered in Henderson, Nevada, Healthy Fast Food, Inc. is on a mission to deliver consumers a smarter alternative to America’s favorite meals and snacks. In September 2008, the Company and its wholly-owned subsidiary, U-SWIRL International, Inc., acquired the worldwide rights to the U-SWIRL Frozen Yogurt system. Sole ownership of the system was transferred to U-SWIRL International, Inc., and it has been executing an aggressive strategy to build the brand into a globally recognized chain of highly experiential frozen yogurt cafes. For more information, please visit http://www.U-SWIRL.com. You can also follow the Company on Facebook (U-SWIRL Frozen Yogurt) and on Twitter (U_SWIRL).
SOURCE Healthy Fast Food, Inc.