Half of Brits Surf the Web Before Hitting the Beach
Half of Brits Surf the Web Before Hitting the Beach
CHESTER, England, February 3, 2012-
- Internet is now the main holiday planning tool for over half of Brits
- Online reviews sites relied upon by 40 per cent of Brits to help guide
decisions
- 42 per cent say price is their number one holiday consideration
With the cold weather finally arriving, it comes as little surprise that Brits are
dreaming of warmer climes. So much so that over half (54 per cent) of all Brits have
started planning their main summer break, according to new research of 5,000 British
adults from TravelSupermarket.
But the research has also revealed that when it comes to the annual getaway, just one
in nine Brits (12 per cent) will be visiting a travel agent in person to research their
2012 holiday. This represents a big change from just a few years ago when the majority
would hit the high street to visit the local travel agent for all our holiday needs.
Brits will instead be taking to their sofas and firing up their computers with over
half (52 per cent) using internet search engines as their first port of call for holiday
research. Forty per cent said they would be heading to review sites to get the opinions of
other travellers and a 37 per cent said they would be visiting travel agents’ websites to
plan their dream break.
The move to online is just as marked when it comes to holiday bookings. For the main
2012 holiday [http://www.travelsupermarket.com/c/holidays/summer-holidays/2012 ], 66 per
cent of Brits said they will book through an online travel agent, an online tour operator
or an online price comparison website. In contrast, 14 per cent of those surveyed said
they would book over the telephone, but just 11 per cent said they will visit a travel
agent to book in person.
An enormous 96 per cent of Brits say they are planning on taking a holiday this year
with two to four weeks being the most common length of time spent researching (29 per
cent). However a meticulous one in seven Brits (15 per cent) typically spend two to three
months planning their main break each year - clearly leaving no stone unturned in their
quest for the perfect holiday to look forward to.
Price also appears to be one of the leading factors encouraging Brits to hit the web
so far in advance of their getaway. Forty per cent of all Brits have highlighted the
overall cost as the number one consideration when it comes to their 2012 holiday,
overtaking the usual ‘key holiday factors’ such as weather and accommodation which were
highlighted by 32 per cent and 26 per cent respectively.
Spain is set to lead the way this year with 11 per cent of Brits already planning on
heading there for their main break. This is followed by Italy (three per cent) and
Portugal (two per cent) making up the top three most popular destinations for 2012.
Research revealed that beach holidays are still very much in favour with Brits and
will be the most popular choice for breaks in 2012. Over a third of Brits (37 per cent)
said they would be heading on a beachside break followed by city breaks (eight per cent)
and camping staycations (eight per cent).
Bob Atkinson, travel expert from TravelSupermarket commented: “It’s no surprise to see
that so many Brits spend weeks, if not months researching their holidays. Purse strings
are tight for many in 2012 and with travel companies offering a huge array of deals to
secure bookings, research is essential for holidaymakers to both make sure they get what
they want from their holiday and also pay the best price.
“The switch to online for our holiday planning - whether to research or book - has
been one of the most noticeable changes in travel over the last few years and appears to
be continuing. The internet makes researching our holiday so much easier. Review sites are
growing in popularity as holidaymakers trust the opinion of their peers, plus as Brits get
savvier about finding the best price on their holidays they are using the internet to
compare prices to get the best deal.
“My advice is to do as much research around your holiday as you can, including
speaking to friends and family who have travelled. Use a comparison website such as
TravelSupermarket to search for the best price but also to read reviews and resort
information provided on the site. Comparing the market in one place will save you both
time and money.
“And remember to check prices of both a packaged holiday and separate flights and
accommodation to hunt out further savings.”
Findings taken from the forthcoming TravelSupermarket Travel Trends Tracker, due to be
published in February. This is the fourth press release taken from the Travel Trends
Tracker. The first press release can be viewed at:
http://www.moneysupermarket.com/c/press-releases/top-travel-destinations-for-brits-in-2-0-
1-2/0012619/
[http://www.moneysupermarket.com/c/press-releases/top-travel-destinations-for-brits-in-2-0-1-2/0012619 ]
.. The second release is available here:
http://www.moneysupermarket.com/c/press-releases/how-brits-will-travel-in-2012/0012997/
[http://www.moneysupermarket.com/c/press-releases/how-brits-will-travel-in-2012/0012997 ]
The third release is available
here:http://www.moneysupermarket.com/c/press-releases/2012-set-to-be-the-year-of-the-value
-cation/0013480/
[http://www.moneysupermarket.com/c/press-releases/2012-set-to-be-the-year-of-the-value-cation/0013480 ]
..
Notes to Editors:
*Opinium Research carried out an online survey of 5,187 UK adults, on behalf of
TravelSupermarket.com, aged 18+ from 9 to 23 November 2011. Results have been weighted to
nationally representative criteria
About TravelSupermarket
TravelSupermarket is an online comparison service where customers can find the best
value travel options for their needs and purchase over the internet. The website compares
flights, car hire, hotels, cruise, package holidays plus dynamic packaging by searching
hundreds of travel websites. The information supplied is unbiased and is designed to save
the customer time and money.
The site thrives on offering its users accurate real time availability by taking
information directly from suppliers such as Opodo, British Airways, Thomas Cook, Radisson,
Sol Melia, easyCar, Auto-Europe and many more, ensuring users are presented the best
possible price at all times. It searches:
- Over 650 scheduled, low cost and charter airlines from 39 individual
suppliers
- Over 200,000 individual hotels from over 42 individual hotel suppliers
- Over 200 individual car hire providers from over 21 suppliers
- 1,000s of individual package holidays from over 34 suppliers
Additionally, travelsupermarket.com also compares prices on travel insurance and on
airport car parking.
TravelSupermarket is part of the Moneysupermarket.com Group PLC.
http://www.moneysupermarket.com is a website where consumers can compare personal
finance products, save money and apply online. The website has several service areas
including personal loans, credit cards, mortgages, current accounts, savings accounts,
motor insurance, home insurance, travel insurance, health insurance, mobile phones,
broadband and shopping.
For further press information contact:
Emma Morris
TravelSupermarket
.(JavaScript must be enabled to view this email address)
+44(0)1244-220-671
Source: travelsupermarket.com