Golden Tulip enters the extended stay market with “Tulip Residences”
“Tulip Residences” offers guests an experience of home-like comfortableness included in a functional hotel.
Lausanne (CH), 9 June 2008 – Following the continuous growth in demand in Europe for extended stay hotels, Golden Tulip Hospitality Group is proud to announce the launch of its new extended-stay brand concept:
Tulip Residences
Focusing on today’s growing need of the business travellers to stay longer in the cities they frequent for projects, Golden Tulip is now offering a solution for them to consider. Also for leisure travellers, the new Tulip Residences are an ideal alternative to consider them for their needs. The Tulip Residences will be located in urban areas, such as the major cities, airports and commercial centres.
The interior offerings are based on four-star functionality and cosiness balanced with elements of luxury and elegance. Tastefully furnished studios and one-bedroom suites are equipped with high-definition televisions, free Wi-Fi connection, en suite bathrooms and a fully equipped kitchen facility. Tulip Residences will cater for a bar function, will offer a choice of easy prepared meals and will recommend nearby restaurants. Tulip Residences will also offer a convenience centre, offering a range of beverages, such as beer, wine and softdrinks. In addition, also microwave meals will be available.
The typical Tulip Residences will be consisting out of a combination of studio’s and one-bedroom suites. Depending on the building configuration Tulip Residences may also provide two- or three- bedroom suites. The studios will be measuring 30 sqm and the one-bedroom suites will be measuring a minimum of 40 sqm.
Hans Kennedie, President and CEO of Golden Tulip Hospitality Group comments: “I am very proud to introduce the launch of the new brand “Tulip Residences”. This innovative new concept is our reply to those who need to stay for a longer period of time in a destination. The first roll out of Tulip Residences will be focussed on the Benelux countries, Scandinavia and Central Europe (German speaking countries). Cities such as Amsterdam, Rotterdam, The Hague, Berlin, Hamburg, Cologne, Frankfurt, Munich, Zuerich, and Geneva are earmarked to all have Tulip Residences. For locations we are interested in any sort of buildings in the locations. The expansion will be financed through an acquisition, sales and lease back program with a number of equity players. We expect to have some 40 Tulip Residences in the next 4 – 5 years.”
About Golden Tulip Hospitality Group
Golden Tulip Hospitality Group (http://www.goldentulip.com), with its head office Lausanne, Switzerland, is a worldwide hospitality company with more than 780 hotels, 76.000 rooms in more than 50 countries. The Golden Tulip Hospitality Group franchises and manages hotels in Europe, the Middle East & Africa, the Asian Pacific Region and the Americas. In 2007, Hotels Magazine has ranked this company the 18th largest hotel chain.
As a multi-brand hospitality firm, the Golden Tulip Hospitality Group offers services in the three, four and five star categories. The three-star concept is the Tulip Inn for the limited-service first-class category, the four-star category falls under the Golden Tulip brand for the Superior First-Class business and Resort hotels and the recently introduced five-star concept Royal Tulip. In addition Golden Tulip offers its services through its commercial alliance with TOP International, a German based hotel consortium.
In the fall of 2006, Golden Tulip introduced BRANCHE, Restaurant, Bar and Lounge. This is a free standing restaurant chain, which will have establishments in most Golden Tulip Hotels and Tulip Inns operated by Golden Tulip. (For more information please visit http://www.brancherestaurants.com)
For more information, please contact:
Golden Tulip Hospitality Group
Ms. Alexandra Alexandropoulou –
Corporate Communications Manager
Avenue de Gratta-Paille 2
1000 Lausanne - Switzerland
Tel: +41 21 510 1580
Fax: +41 21 510 1599
E-Mail: .(JavaScript must be enabled to view this email address)
Web: http://www.goldentulip.com
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