Expedia Media Solutions Group Launches PassportAds
BELLEVUE, Wash., Feb. 26 - Expedia® Media Solutions, the
advertising sales division of Expedia, Inc., has introduced a new behavioral
marketing product called PassportAds™, which gives advertisers an effective
way to reach in-market travel consumers throughout the trip purchasing
lifecycle. Expedia.com® reaches 50 percent of all online travel shoppers,
allowing PassportAds to deliver unparalleled reach to this highly qualified
audience across the Internet using anonymous visitor data(1).
The first program of its kind in travel advertising, PassportAds anonymously
identifies in-market travelers through “explicit” search behaviors, such as a
search for hotels in Hawaii. PassportAds then uses this anonymous search data
to build segments of highly qualified travel shoppers, and targets them with
controlled frequency throughout their decision-making lifecycle. Unlike
typical contextual buys, advertisers can appear in front of these audience
segments anywhere online.
“PassportAds offers unrivaled reach to consumers actively in-market for
travel. Now advertisers can create highly tailored messages that target
travelers during the entire vacation planning and booking process and
throughout the entire online experience - from reading the news to checking
their weather forecast or shopping for clothes,” said Doug Miller, vice
president of Global Media Solutions, Expedia. “We’re focused on offering
clients the ability to deliver behaviorally and contextually relevant
advertising to the largest and most valuable audience of in-market travel
consumers in the world.”
PassportAds builds on the success of Expedia’s bid for placement product,
TravelAds. TravelAds uses shopper search behavior to deliver highly targeted
advertising at the point-of-sale. Introduced in 2008, TravelAds offers hotel
partners the ability to differentiate their property by bidding for premium
placement within hotel search results on Expedia.com and Hotels.com. Both
TravelAds and PassportAds allow advertisers to capitalize on the rich data
generated by users when they search for travel.
Expedia Media Solutions helps advertisers reach a significant share of the
online travel market, providing advertisers access to the 23.3 million
monthly unique users that visit Expedia, Inc. Web sites and offering
solutions that harness the power of these consumers’ search and shopping
behaviors(1).
PassportAds and TravelAds are two key products in Expedia’s Media Solutions
portfolio. They represent the company’s efforts to help travel and non-travel
brand advertisers tap the unmatched value of Expedia’s global online travel
marketplace. In addition to PassportAds and TravelAds, Expedia Media
Solutions offers myriad opportunities to reach shoppers with a demonstrated
interest in travel, including banner ads, sponsorship opportunities,
promotional activities, placement in Theme Stores and more, helping companies
get the most value out of their marketing dollar.
More information on Expedia Media Solutions is available on
http://www.advertising.expedia.com.
About Expedia Media Solutions
Formed in 2007, Expedia Media Solutions is dedicated to building online and
offline media partnerships for travel and non-travel brand advertisers and to
enable them to leverage the unique media value of Expedia’s network of leading
travel brands and global points of sale. For more information, visit
http://www.advertising.expedia.com.
About Expedia, Inc.
Expedia, Inc. is the world’s leading online travel company, empowering
business and leisure travelers with the tools and information they need to
easily research, plan, book and experience travel. Expedia, Inc. also
provides in-destination concierge service and activity desks for travelers.
The Expedia, Inc. portfolio of brands includes: Expedia.com, hotels.com,
Hotwire, Egencia (formerly Expedia Corporate Travel), TripAdvisor, Expedia
Local Expert, Classic Vacations and eLong. Expedia, Inc.‘s companies operate
more than 60 global points of sale in more than 40 countries, with sites in
North America, South America, Latin America, Europe, Middle East, Africa and
Asia-Pacific. Expedia, Inc. is a component of the S&P 500 index. For more
information, visit http://www.expediainc.com/.
(1) Customized comScore data, April 2007 - March 2008, US
Expedia, Expedia.com, PassportAds and the Airplane logo are registered
trademarks of Expedia, Inc. in the U.S. and/or other countries. Hotels.com is
a registered trademarks of Hotels.com, LP, a subsidiary of Hotels.com in the
U.S. and/or other countries. Hotwire.com is a registered trademark of
Hotwire, Inc. in the U.S. and/or other countries. © 2009 Expedia, Inc. All
rights reserved. . CST # 2029030-40
SOURCE: Expedia Media Solutions
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