Domino’s Introduces Pizza Tracker Poll This Election Season
ANN ARBOR, Mich., Oct. 1 2008 - Domino’s Pizza (NYSE:DPZ) - When buying pizza, do Democrats spend more money than Republicans? Do Republicans spend less, but rely more on credit? Do liberals buy more veggie pizzas than conservatives? Do people who consider themselves politically “undecided” purchase more “half and half” pizzas ... or opt for one of Domino’s new Oven Baked Sandwiches instead?
These stereotype-busting (or reinforcing) answers are what Domino’s Pizza, the recognized world leader in pizza delivery, is seeking this election season with the launch of its Pizza Tracker Poll now at http://www.dominos.com.
Starting today, customers who order online and follow their order’s progress with Domino’s Pizza Tracker, can participate in an easy “Pizza and Politics” poll, in which they can identify themselves as Democrat, Republican or Undecided. From there, Domino’s looks to find whether people with common political views also share similar food preferences.
“Through our technology, we can match pizza and sandwich orders with our customers’ self-identification with a political party to see what kinds of trends exist, if any,” said Chris McGlothlin, Domino’s Chief Information Officer. “This is our chance to determine if the stereotypes about political affiliations are deserved or if they’re just myths.”
Domino’s Pizza in January launched another food delivery industry first: Pizza Tracker. This revolutionary technology allows Domino’s customers to follow the progress of their order online every step of the way.
“There is absolutely nothing like this in the food service industry,” McGlothlin said. “Pizza Tracker allows customers to follow their order every step of the way. They even know the first name of the person delivering their order. Now, with the Pizza Tracker Poll, we’ll able to report on our findings and provide insight into how Domino’s customers plan to vote on Election Day. We’ll also be able to determine which direction customers are leaning in those critical ‘swing states’ of Ohio, Florida and Michigan.”
Domino’s Pizza will report the findings of Pizza Tracker Poll every Tuesday until Nov. 4.
Source: Domino’s Pizza
CONTACT: Tim McIntyre of Domino’s Pizza, +1-734-930-3563,
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