Country Style Cooking Restaurant Chain Reports Fourth Quarter and Full Year 2010 Financial Results

CHONGQING, China, March 2, 2011 - Country Style Cooking Restaurant Chain Co., Ltd (NYSE: CCSC) (“Country Style Cooking” or the “Company”), a fast-growing quick service restaurant chain in China, today announced its financial results for the fourth quarter and full year 2010.

Fourth Quarter 2010 Financial Highlights

  — Revenues in the fourth quarter of 2010 were RMB210.3 million ($31.9
      million), an increase of 50.5% from RMB139.7 million in the same quarter
      of 2009.
  — Comparable restaurant sales increased by 10.7% from the same quarter of
      2009.
  — Net income was RMB14.1 million ($2.1 million), an increase of 78.2% from
      RMB7.9 million in the same quarter of 2009. Non-GAAP net income, which
      excludes share-based compensation expenses of RMB2.2 million, was
      RMB16.3 million ($2.5 million), an increase of 106.5% from RMB7.9
      million in the same quarter of 2009.
  — Diluted earnings per American depositary share (“ADS”) were RMB0.52
      ($0.08). Non-GAAP diluted earnings per ADS, which excludes share-based
      compensation expenses, was RMB0.61 ($0.09). Each ADS represents four
      ordinary shares of the Company.

Full Year 2010 Financial Highlights

  — Total net revenue for the full year 2010 increased by 50.9% to RMB745.9
      million ($113.0 million) from RMB494.5 million in 2009.
  — Net income for the full year 2010 was RMB62.8 million ($9.5 million), an
      increase of 39.3% from RMB45.1 million in 2009. Non-GAAP net income,
      which excludes share-based compensation expenses of RMB5.7 million, was
      RMB68.5 million ($10.4 million), an increase of 52.0% from RMB45.1
      million in 2009.
  — Diluted earnings per ADS were RMB2.84 ($0.43). Non-GAAP diluted earnings
      per ADS, which excludes share-based compensation expenses, were RMB3.08
      ($0.47). Each ADS represents four ordinary shares of the Company.

Ms. Li Hong, chairman and chief executive officer of Country Style Cooking, commented, “We’re pleased to report solid financial results for the fourth quarter 2010.  We believe that we are still in the early stage of our business expansion plans, and that there are ample opportunities for us to grow not only in our core market in China’s Southwestern region but also in China’s other regions in the coming years.  Our business concept continues to garner universal appeal in China, and we continue to execute on our growth strategy and to elevate our brand into a household name throughout China.  We are very glad that we started offering set meals on 8 additional routes of fast trains in China. At Country Style Cooking Restaurant, we are passionately committed toward fulfilling our vision of becoming China’s leading quick-service restaurant chain.”

Mr. Roy Rong, chief financial officer of Country Style Cooking, added, “I’m glad that we achieved record revenue during the fourth quarter of 2010. In addition to our unabated pace of new restaurant openings, we are having measurable success expanding our meal offerings and enhancing customer experience. For the full year 2011, we plan to open 65 to 75 new restaurants.”

Fourth Quarter 2010 Financial Performance

Revenues in the fourth quarter 2010 increased 50.5% to RMB210.3 million ($31.9 million) from RMB139.7 million in the same period of 2009. The revenue growth was driven by the increase of the number of restaurants as well the corresponding growth in restaurant sales.  During the quarter, the Company opened a net of 17 new restaurants, bringing the total restaurant count to 131 as of December 31, 2010.

Costs of food and paper increased 43.5% to RMB99.2 million ($15.0 million) in the fourth quarter of 2010 from RMB69.1 million in the same quarter of 2009, primarily as a result of the expansion of the restaurant chain. As a percentage of the revenues, cost of food and paper decreased to 47.2% in the fourth quarter of 2010 from 49.5% in the fourth quarter of 2009.

Restaurant wages and related expenses increased 56.9% to RMB33.7 million ($5.1 million) in the fourth quarter of 2010 from RMB21.5 million in the same quarter of 2009, primarily as a result of the increase in headcount due to the additional restaurants opened and to a certain degree the increase in wage level. Also contributing to the increase of restaurant wages and related expenses was share-based compensation expenses, which amounted to RMB0.5 million ($73 thousand) in the fourth quarter of 2010, compared to nil in the fourth quarter of 2009. As a percentage of the revenues, restaurant wages and related expenses were 16.0% in the fourth quarter of 2010, compared to 15.4% in the same period in 2009.

Restaurant rent expenses increased 62.8% to RMB19.1 million ($2.9 million) in the fourth quarter of 2010 from RMB11.7 million in the same quarter of 2009, primarily due to the expansion of the restaurant network. As a percentage of the revenues, restaurant rental expenses increased to 9.1% in the fourth quarter of 2010 from 8.4% in the fourth quarter of 2009.

Restaurant utility expenses increased 51.0% to RMB13.2 million ($2.0 million) in the fourth quarter of 2010 from RMB8.7 million in the same quarter of 2009, mainly due to the increase in the number of restaurants. As a percentage of revenues, restaurant utility expenses increased slightly to 6.3% in the fourth quarter of 2010 from 6.2% in the fourth quarter of 2009.

Pre-opening expenses are expenses incurred prior to restaurant opening. Pre-opening expenses were RMB2.5 million ($0.4 million) in the fourth quarter of 2010. Management started to track these expenses during the third quarter of 2010, prior to which these expenses were recorded in other restaurant operating expenses.

Other restaurant operating expenses increased 34.2% to RMB12.5 million ($1.9 million) in the fourth quarter of 2010 from RMB9.3 million in the same quarter of 2009. As a percentage of the revenues, other restaurant operating expenses decreased to 5.9% in the fourth quarter of 2010 from 6.7% a year ago.

Selling, general and administrative (SG&A) expenses increased 97.9% to RMB9..8 million ($1.5 million) in the fourth quarter of 2010, compared to RMB4.9 million in the same period of 2009, reflecting an increase in administrative staff costs, professional fees and share-based compensation expenses. Share-based compensation expenses included in SG&A amounted to RMB1.8 million ($0.3 million) in the fourth quarter of 2010, compared to nil in the fourth quarter of 2009. As a percentage of revenues, SG&A expenses increased to 4.6% in the fourth quarter 2010 from 3.5% in the same quarter of 2009.

Depreciation expense for the fourth quarter 2010 amounted to RMB6.6 million ($1.0 million), representing an increase of 84.7% as compared to RMB3.6 million in the same quarter of 2009, primarily attributable to the increase in the total fixed assets as a result of the increase in the number of restaurants. As a percentage of revenues, depreciation expense increased to 3.1% in the fourth quarter of 2010 from 2.5% in the same quarter of 2009.

Impairment and other lease charges are expenses incurred as a result of asset impairment and the closure of a restaurant and the processing facility. Impairment and other lease charges were RMB2.1 million ($0.3 million) in the fourth quarter of 2010.

Income from operation for the fourth quarter 2010 increased 7.9% to RMB11.7 million ($1.8 million) from RMB10.9 million in the same period in 2009.

Operating margin in the fourth quarter of 2010 was 5.6%, compared to 7.8% in the same quarter of 2009. The decrease of the operating margin was mainly attributable to the increase in SG&A expenses, impairment and other lease charges, restaurant rent expenses, and restaurant wages and related expenses discussed above.

Income tax expenses in the fourth quarter of 2010 decreased 36.0% to RMB2.1 million ($0.3 million) from RMB3.2 million in the same period of 2009.

Net income was RMB14.1 million ($2.1 million), an increase of 78.2% from RMB7.9 million in the comparable period of 2009. Non-GAAP net income, which excludes share-based compensation expenses, increased 106.5% to RMB16.3 million ($2.5 million) in the fourth quarter of 2010 from RMB7.9 million in the prior year’s fourth quarter.

Diluted earnings per ADS increased to RMB0.52 ($0.08) in the fourth quarter of 2010 from RMB0.40 in the fourth quarter of 2009. Non-GAAP diluted earnings per ADS, which excludes share-based compensation expenses, increased to RMB0.61 ($0.09) in the fourth quarter of 2010 from RMB0.40 in the fourth quarter of 2009. The Company had approximately 26.6 million weighted average diluted ADSs outstanding during the quarter ended December 31, 2010.

As of December 31, 2010, the Company had cash, cash equivalents and short term investment of RMB613.3 million ($92.9 million), compared to RMB70.7 million as of December 31, 2009.  Net cash provided by operating activities was RMB89.8 million ($13.6 million) in the twelve months ended December 31, 2010, up 24.4% from RMB72.2 million in the twelve months ended December 31, 2009.

Financial Outlook

The Company estimates that its revenue for the full year of 2011 will be between RMB1.1 billion and RMB1.2 billion, representing a year over year growth rate of approximately 47% and 61%. This forecast reflects the Company’s current and preliminary view, which is subject to change.

Definitions

The following definitions apply to these terms are used throughout this release:

Comparable Restaurants are defined as restaurants that were open throughout the periods under comparison. A restaurant is included in the comparison once it has been in operation for 12 full months.

Exchange Rate

This announcement contains translations of certain Renminbi amounts into US dollars at specified rates solely for the convenience of readers. Unless otherwise noted, all translations from Renminbi to US dollars were made at the noon buying rate of RMB6.6000 to USD1.00 on December 30, 2010 in the City of New York for cable transfers in Renminbi per U.S. dollar as certified for customs purposes by the Federal Reserve Bank of New York.

Conference Call

The Company will host a conference call at 8:00 am, Eastern Standard Time on March 2, 2011, which is 9:00 pm, Beijing Time on March 2, 2011, to discuss the fourth quarter and fiscal year 2010 financial results and answer questions from investors.  Listeners may access the call by dialing:

  US/International:        + 1-857-350-1587
  UK                           +44 2073658426
  Hong Kong:                      +852 30021672
  Passcode:                          33906037

A live and archived webcast of the conference call will be available at http://ir.csc100.com

SOURCE Country Style Cooking Restaurant Chain Co., Ltd.

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