Buzztime Appoints Vladimir Edelman as Chief Content Officer
With more than 16 years of experience in digital content & marketing, Edelman joins executive leadership team to drive the evolution of its bar games programming, and consumer experiences
CARLSBAD, Calif., Feb. 9, 2011 - NTN Buzztime, Inc. (NYSE Amex: NTN), a leading social entertainment and integrated marketing platform for bars and restaurants, announced that the company has hired senior level content, marketing, and advertising professional Vladimir Edelman as its Executive Vice President and Chief Content Officer.
In Edelman’s role as EVP & CCO, he will guide and improve the company’s current programming, develop innovative and interactive on-air content, and create a contagious and addictive player experience for Buzztime’s 1,500,000 player base. Additionally, he will be tasked with leading player marketing with the goal of creating a long-term relationship between the company’s players and its bar and restaurant customers.
“Buzztime’s vast, physical, in-venue network along with its player base, and expertise at managing massive synchronized gaming events make it unique among industry participants,” said Vladimir Edelman, Executive Vice President & Chief Content Officer for NTN Buzztime, Inc. “I am incredibly excited about this opportunity. My focus will be on creating content and player programs that will thrill and delight our loyal players and attract new ones - in addition to developing additional valuable marketing, retention, and competitive tools our network of bars and restaurants expect and need.”
“We look forward to tapping into Vladimir’s deep senior level experience to help Buzztime enhance and expand the player experience,” noted Michael J. Bush, President and CEO of NTN Buzztime, Inc. “In this position, Vladimir and his team will focus on improving our games and our digital and visual interactions with consumers, while optimizing our PlayersPlus program through rewards, prizing, and social media integration.”
Vladimir Edelman brings a wealth of experience in marketing, product, and partnership development to Buzztime. Most recently he was Chief Marketing Officer at envIO Networks, a start-up focused on real-time behavioral targeting using social content-consumption data. Prior to envIO, he founded and was the Chief Executive Officer of Ansible, Interpublic Group’s mobile marketing agency. Past engagements include Chief Executive Officer of technology platforms provider Soapbox, Chief Marketing Officer at WPP’s iconmobile, Vice President & General Manager for Mobile Worldwide at ESPN, and Executive Producer and General Manager at CBS.com. Edelman received his Master’s degree from Boston University in Journalism.
Edelman replaces Nick Glassman, Executive Vice President of Product & Technology, who is no longer with the company effective December 31, 2010.
Buzztime employs its network of approximately 3,900 bars and restaurants to strategically reach targeted audiences in a unique way. Additionally, Buzztime engages more than 1,500,000 players who participate in over 50,000,000 bar trivia, cards and sports games each year on its network.
Buzztime provides clients with branded sports and interactive bar games that align with the brands’ marketing campaigns; live hosted trivia tournaments throughout the United States; and direct-to-consumer marketing initiatives through Buzztime’s social networking and e-mail marketing campaigns.
SOURCE NTN Buzztime, Inc.
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