Bacardi U.S.A., Inc. Consolidates Media Services

MIAMI, Feb. 23 - Bacardi U.S.A., Inc., the United States import, sales and marketing arm of one of the world’s leading spirits and wine producers, today announced it has selected KSL Media, one the largest independent media buying companies in the United States, to manage all of its media planning and buying services.

Previously, KSL Media managed media planning and buying for select Bacardi U.S.A. brands including GREY GOOSE® vodka, BOMBAY SAPPHIRE® gin and CAZADORES® tequila.  The expanded scope of work for KSL Media includes BACARDI® rum, DEWAR’S® Blended Scotch Whiskies, and other leading and emerging brands in the Bacardi U.S.A. portfolio.  Media for these brands was previously handled by Universal McCann.

Source: Bacardi U.S.A., Inc.

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