A&W® Restaurants and Green Bay Wide Receiver Greg Jennings Reward Football Fans
A&W® Restaurants and Green Bay Wide Receiver Greg Jennings Reward Football Fans a Playoff Payoff With Perfect Pair
#85 Jennings Playoff Touchdown Could Earn Every American an $.85 All-American Papa Burger® Single
LOUISVILLE, Ky., Jan. 13, 2011 - This weekend during the pro football playoffs, an unusual pair of “All Americans” will look to reward football fans with a tasty playoff payoff.
In celebration of Green Bay Wide Receiver and Playoff Team Captain Greg Jennings, A&W® Restaurants—the home of All American Food® and handmade Root Beer Floats—today announced the Perfect Pair with Jennings and its Papa Burger®. Through an ongoing, long-standing partnership with Jennings, whose jersey is number 85, everyone in America will have the opportunity to receive an A&W® Papa Burger® Single for just $.85 if the Green Bay wide receiver scores a touchdown in this weekend’s playoff game on Saturday, January 15, 2011. Offer valid at participating locations while supplies last.
“With football playoff fever sweeping the country, we want everyone to be a winner with our Perfect Pair offer,” said Barry Westrum, Chief Marketing Officer, A&W® Restaurants. “Greg is Green Bay’s #1 receiver in terms of receiving yards and touchdowns, and our all-American Papa Burger® is our #1 seller. So no matter which football team you’re cheering for this weekend, everyone can score a delicious Papa Burger® Single made with 100 percent US Beef Steak Burger for just $.85 if Greg Jennings scores a touchdown on Saturday.”
Consumers can receive their $.85 Papa Burger® Single at participating A&W® Restaurants on Monday, January 17, 2011 if Greg Jennings scores a touchdown during Saturday’s playoff game. Available at participating locations, customers will need to ask for the “Jennings Burger” to get their discount. For more information, including a store locator, please visit http://www.awrestaurants.com.
In 2009, A&W® Restaurants began a grassroots partnership with Greg Jennings and offered $.85 Papa Burger® Single to Green Bay residents if the receiver scored a touchdown during a game. The popularity of the program quickly expanded in 2010 to reward all Wisconsin residents with $.85 Papa Burger® Single. Now, the company is extending the Perfect Pair offer to all of America. As part of its charitable efforts, A&W® Restaurants in Wisconsin recently teamed up with Jennings to tackle hunger with the “Hunger Drive For 85” food drive, benefitting Wisconsin Food Banks of Feeding America, the nation’s leading domestic hunger relief charity. The effort aims to raise 8,500 pounds of food in just 85 hours.
Jennings is widely recognized off the field for his commitment to charitable causes, and through the Greg Jennings Foundation, he has been actively involved assisting underprivileged children and families. In 2008, his Foundation built its first Habitat for Humanity house in Milwaukee. He is a 2011 John Wooten Leadership Award Finalist, recognized for his play, community and extracurricular activities that best exemplify the leadership of NFL legend John Wooten.
SOURCE A&W Restaurants
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