Tootie Pie CEO Comments on Results and Prospects for the Future

BOERNE, TX - 02/24/09— The Tootie Pie Company,
Inc. (OTCBB: TOOT), a premium baker and seller of high-quality,
handmade pies, CEO Don Merrill, issued a statement today discussing
events for the fiscal year ending March 31, 2009 and the Company’s
prospects for the upcoming fiscal year, which begins on April 1,
2009.

Don Merrill, Tootie Pie Company’s President & CEO, commented, “Our
current fiscal year has been a record sales year and we achieved many
of our goals for expanding the Tootie Pie brand and opening new
markets. However, by September, the US economy had changed
dramatically and so, like most other US companies, the Tootie Pie
Company is making adjustments to address current economic realities.

“Our original business model focused primarily on top line revenue
growth, opening new markets and gaining new customers, to establish a
‘critical mass’ of operations. Our internal projections called for us
to reach this ‘critical mass’ during the current fiscal year, thereby
achieving our break even, or cash flow positive goal, in only our
third full year of operations. We believe that economic conditions
will cause it to take a bit longer to reach this goal without making
some changes.

“One of our primary objectives going forward will be to pursue larger
multi-unit and chain account customers on a national level.
Previously, our production capabilities limited us in this regard.
That has changed. Our plans have also included strategic acquisitions
and current economic conditions have already presented us with some
compelling opportunities on that front.

“We also recognize the need for some prudent belt tightening. While
we remain focused on growing revenue, we have also cut salary,
personnel and other overhead related expenses; in some cases by 40%
or more. We cut these expenses with the goal of accelerating our
break even point, in terms of cash flow; while keeping the Company
poised for even greater success, once the economy picks back up
again.

“We have accomplished a lot in a very short period of time, yet I
think we have barely scratched the surface of potential for the
Tootie Pie Company. I believe our success speaks to the quality of
our pies and our strategies for marketing them. As we begin a new
year, I remain confident about our continued prospects for growth,
the level of customer enthusiasm for our pies and the national
viability of the Tootie Pie Company brand.”

Tootie Pie Company bakes and sells high-quality, handmade pies
through three basic sales channels: retail, corporate and wholesale.
Retail sales are driven by individual consumers across the country
through the Company’s website http://www.tootiepieco.com, orders via
telephone and in-store sales. Corporate sales provide unique
corporate gifts for businesses looking to show appreciation to their
clients and employees during the holidays or throughout the year with
a Pie of the Month Club. Wholesale is made up of regional and
national broad-line foodservice distributors who purchase pies and
then resell them to restaurants, high-end retail grocery stores,
hotels, coffee shops and caterers. The Tootie Pie Company, Inc. is a
public company whose stock is traded on the NASDAQ OTC markets under
the symbol: “TOOT.”  For additional information, or to receive emails
from us, please visit http://www.tootiepieco.com

This press release may contain forward-looking statements. The words
“believe,” “expect,” “should,” “intend,” “estimate,” and “projects,”
variations of such words and similar expressions identify
forward-looking statements, but their absence does not mean that a
statement is not a forward-looking statement. These forward-looking
statements are based upon the Company’s current expectations and are
subject to a number of risks, uncertainties and assumptions. The
Company undertakes no obligation to update any forward-looking
statements, whether as a result of new information, future events or
otherwise. Among the important factors that could cause actual
results to differ significantly from those expressed or implied by
such forward-looking statements are risks that are detailed in the
Company’s filings, which are on file with the U.S. Securities and
Exchange Commission (SEC).

Contact:

Jeff Bailey
VP of Corporate Development
210.237.4751
.(JavaScript must be enabled to view this email address)