Referral Marketing Leader Creates Exclusive Promotions to Drive Traffic

DAS, TX - 03/30/09— As an increasing number
of hoteliers look to expand their marketing and partnership
strategies in order to fill empty rooms, leading worldwide referral
marketer, Smart Circle(R) International
(http://www.smartcircleinternational.com), marks its fifth successful
year of driving traffic to popular destinations around the world.  The
milestone of this unique program comes on the heels of an economic
slowdown that is discouraging many consumers from traveling, as
evidenced by a recent PricewaterhouseCoopers study that estimates the
average U.S. hotel occupancy will fall to 56 percent in 2009.

Working since 2004 with more than 50 destinations across North
America to promote cost-efficient vacation packages, The Smart
Circle(R) helps hotels and resorts increase traffic by connecting
them directly with consumers via a network of professional
distributors and national retail outlets.

Shoppers at The Smart Circle’s partnering retail locations, such as
Sam’s Club and Sears, have the opportunity to purchase special value
packages for popular destinations, like Cancun and Las Vegas, at an
exclusive discounted price.  The Smart Circle works directly with
each destination to customize special packages that not only give
consumers priority prices, but also feature value-added offers, such
as discounted rates for extended stays and rounds of golf.

“The Smart Circle has been helping us since 2004, and our
reservations have increased nearly 40 percent ever since we partnered
with them,” said Ana Kiseleva of Premier Cancun Vacations, the parent
company behind two major Cancun hotels with more than 400 total
rooms.  “They have become a valuable partner, especially during these
tough economic times.  Mexico has always been a great, safe
destination because of its hospitality, people and service, and our
relationship with The Smart Circle gives us the opportunity to
educate consumers about the affordable vacation packages we have
available.”

Through the program, the average cost of a package with Premier
Cancun Vacations is around $150 per night, with the average savings
totaling about $550 for a four-night trip to Cancun.  Travelers also
have access to partner hotels, as well as discounts from the hotel on
transportation and green fees to nearby golf courses.

“Despite the economy, consumers still want and need to get away and
are looking for exceptional values that will provide them with a great
vacation experience at an affordable rate,” said George Graffy,
president of Smart Circle International.  “Through our network of
professionally-trained field representatives, we offer customers a
more personal and convenient way to learn about and purchase these
valuable offers.”

In addition to travel, The Smart Circle partners with clients in a
variety of industries that are looking to enhance visibility and
generate sales and leads more effectively and efficiently, from spas
and salons, professional and independent sports teams, restaurants,
movie theatres and area attractions, to home improvement service
providers. This unique sales approach takes offers directly to
consumers at their homes, businesses and via retail locations, giving
clients a level of convenience unmatched by traditional advertising
models. Helping clients such as Hyatt Hotels, Aveda Spas and Main
Event Family Entertainment, The Smart Circle’s sales professionals
serve as an extension of the brand by communicating their offering to
consumers, allowing businesses to maintain a focus on providing the
highest quality product and service for the customer.

About Smart Circle(R) International

Since 1989 Smart Circle International has been the dominant force in
referral marketing worldwide. Major companies across a number of
industries, including travel, home improvement, salons and spas,
professional and independent sports teams, restaurants and area
attractions, turn to Smart Circle International to build traffic,
enhance brand loyalty, fill unused capacity and generate new
customers. Smart Circle International reaches consumers face-to-face
through its retail and community marketing networks. Smart Circle(R)
International [http://www.smartcircleinternational.com], The Smart
Circle(R) and Smart Circle Cards(R) are trademarks of Smart Circle
International, Inc.

FOR MORE INFORMATION:
Rupa Patel
.(JavaScript must be enabled to view this email address)
VOLLMER
972-488-4790