Sheraton Recognized as the Best Hotel Chain in Latin America
MIAMI, Dec. 18, 2008 - Sheraton Hotels and Resorts has once again been recognized by both Business Traveler and Global Traveler magazines as being the preferred hotel choice for travelers to Latin America, consolidating both its brand leadership as well as positioning within the region.
During the “Business Travel Awards Gala” held in Los Angeles last Wednesday, December 10, 2008, organized by Business Traveler magazine, Sheraton hotel was selected as being the best lodging choice in Latin America for the twelfth consecutive year. The magazine’s readers, who voted thru an open-ended survey in September, awarded this distinction to Sheraton for its outstanding guest service, attention to travelers’ needs and innovation such as the Link@Sheraton experienced with Microsoft.
Global Traveler Magazine also released the results of its annual survey, and for the fifth consecutive year, Sheraton was announced as the winner. The Award ceremony will be held on January 15, 2009.
“These awards truly are a reflection on the associates in our Hotels who work to make each stay with us memorable. With over 40 years in Latin America, and 29 hotels in 11 countries, travelers have tremendous options to stay with us in the most important business centers, as well as resort locations in the Region,” said Trip Barrett, Vice President of Marketing for Starwood Latin America.
Profile of the magazines:
Business Traveler is the leading magazine for the frequent business traveler, with nine editions worldwide including the UK, US, Asia-Pacific, Middle East, China, Germany, Denmark, and Africa, plus websites in the UK, Asia (businesstraveller.asia) and France (businesstravel.fr).
A business travel publication that takes into account the sophisticated lifestyle interests of today’s executive travelers, Global Traveler is the publication of choice among seasoned business travelers. Global Traveler is the only ABC-audited American magazine for the international business traveler, with ABC paid circulation of 100,000+. The magazine is also the only ABC audited magazine and is independently measured by MediaMark Research (MRI). No other monthly magazine in its category boasts a higher audited circulation or page count. Ninety percent of its readership has an average household income in excess of $100,000, 96 percent attended or graduated from college; and 98 percent of its readers are either top management or professionals.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel companies in the world, with approximately 890 properties in more than 100 countries and a staff of 155,000 in owned or managed hotels. Starwood(R) Hotels is proprietor, operator, and franchiser of hotels and resorts of the following internationally-renowned brands: St. Regis(R), The Luxury Collection(R), Sheraton(R), Westin(R), Four Points(R) by Sheraton, W(R), Le Meridien(R), and the recently-announced Aloft(SM) and Element(SM). Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the largest development and operation companies in the field of high-quality time-sharing vacation resorts. For further information, visit http://www.starwoodhotels.com.
Source: Starwood Hotels & Resorts Worldwide, Inc.
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