ROSTIK’S KFC Opens its 100th Franchise Restaurant
MOSCOW, December 16, 2008 - The leading quick-service restaurant chain ROSTIK’S KFC announced the
opening of its 100th QSR franchise restaurant in the city of Ufa in Russia.
ROSTIK’S KFC - is a strategic alliance formed in 2005 between Rostik
Group and Yum! Brands. It has already grown to 154 outlets and operates in 24
cities of Russia and the CIS. 65% of the network is owned and operated by
independent franchisees.
The brand has had tremendous appeal to consumers and in combination with
world-class franchise systems and support provided to franchisees, it has
seen fast growth of ROSTIK’S KFC franchise. Since 1998, when the first
franchised restaurant opened in Moscow under the ROSTIK’S brand it has
continued to enjoy great success.
The chain intends to launch 7 more restaurants by the end of this year, 4
of them to be opened under franchise agreement: 2 in Saint Petersburg, 1 - in
Moscow, and 1 - in the new market of the company’s geography - Moldova (in
Kishinev). During 2008 the chain will grow by 34 restaurants, 20 of which are
franchise. In total there will be 161 restaurants in Russia and the CIS by
the end of 2008.
ROSTIK’S KFC has ambitious plans to continue expanding its franchise
network coverage in Russia and the CIS to cities such as Saratov, Volgograd,
Yaroslavl, Ryazan, Lipetsk, Sochi, Kemerovo, Tomsk, Novokuznetsk, Khabarovsk,
Vladivostok, Barnaul, Voronezh, Orenburg, Belgorod, Nizhniy Tagil, Kursk,
Penza.
Nick Hluszko, General Director of ROSTIK’S KFC:
“Development and support of our franchise business is one of the key
priorities for the company, as it provides us an opportunity for effective
and rapid business development. We have a proven business model and a brand
that has great appeal in the market which provides for a successful formula.
We have a strong, existing franchisee network with many long-term partners
who continue to grow and expand. Next year our franchise family will continue
its growth as we plan to find reliable partners almost in 20 cities of
Russia”.
Note to editors:
ROSTIK’S KFC is the leading quick-service restaurant chain
specializing in chicken dishes in Russia and CIS. The chain was founded in
1993 under the name ROSTIK’S. In 2006, it was rebranded into ROSTIK’S KFC as
the result of a strategic partnership signed in 2005 between the Rostik Group
corporation and Yum!Brands. As of December 16th, 2008, ROSTIK’S KFC included
154 outlets, its System Wide gross revenue in 2007 (including VAT) (both
company-owned and franchise outlets) was US $166 million, the chain employed
2,600 people.
Yum! Brands Inc. Louisville (Kentucky) is a company, which
operates 34,000 restaurants in more than 100 countries and territories. Five
of the company’s restaurant brands - KFC (Kentucky Fried Chicken), Pizza Hut,
Taco Bell, A&W and Long John Silver’s - are the global leaders of the
chicken, pizza, Mexican-style food and quick-service seafood categories,
respectively. Outside the United States in 2007, the Yum!Brands opened three
new restaurants each day of the year, making it the largest restaurant
operator in the world.
Press Queries:
Valeria Silina
PR-Director
Rostik Group
Ekaterina Korobkova
Press-secretary
e-mail: .(JavaScript must be enabled to view this email address)
T: +7-(495)-788-44-88-(2426)
Photo:
http://www.newscom.com/cgi-bin/prnh/20081216/331904
Source: Rostik Group
Press Queries: Valeria Silina, PR-Director, Rostik Group, Ekaterina Korobkova, Press-secretary; e-mail: .(JavaScript must be enabled to view this email address) , T: +7-(495)-788-44-88-(2426).
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