Photos: MillerCoors Launches 2009 Lideres Featuring New Podcast Series
Photos: MillerCoors Launches 2009 Lideres Featuring New Podcast Series
CHICAGO, Sept. 23 - In honor of Hispanic Heritage Month (September 15-October 15), MillerCoors launched today its 2009 Lideres program, which celebrates and fosters leadership in the Hispanic community. Each year, the program recognizes stand out Hispanic leaders, as well as the important work and contributions they are making in their communities.
To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/millercoors/40054/
(Photo: http://www.newscom.com/cgi-bin/prnh/20090923/NY80388 )
“Through Lideres, MillerCoors hopes to inspire the next generation of Hispanic leaders, while showcasing those who are taking on leadership roles within their community,” said Javier Soler, Regional Vice President & General Manager, MillerCoors.
This year, in addition to highlighting notable Hispanic leaders, MillerCoors is launching a new Lideres podcast series on MillerCoorsLideres.com. The company asked past Lideres to share their experiences related to leadership and personal and professional development which will be available for download from the website providing a more interactive leadership development tool for visitors.
The Lideres podcast series will offer a variety of topics with high profile national Hispanic leaders, including:
— Community Service and Volunteerism - Betty and Roberto Cordova, known
as “Team Cordova,” are husband and wife educators based in Greeley,
Colorado, who are actively involved in local organizations, including
their local League of United Latin American Citizens (LULAC) chapter.
In a time when the country has a renewed commitment to community
service, these veteran volunteers will share tips on how volunteering
can help you hone your leadership skills while still making a
difference in your community.
— Role of Social Media in Professional Development - Octavio Hinojosa is
the executive director of the Congressional Hispanic Leadership
Institute (CHLI), an organization dedicated to advancing Americans of
Hispanic and Portuguese descent. In response to today’s demand for
social media networks like Facebook and Linked-in, Hinojosa will share
the top ways social media also serves as a networking tool to further
leadership development.
— Interview and Job Seeking Tips - Carlos Orta is the executive director
of the Hispanic Association for Corporate Responsibility (HACR), an
advocacy organization that advances the inclusion of Hispanics in
Corporate America. For people looking to break through today’s tough
job market, Orta will share his top eight interview do’s and don’ts.
Team Cordova, Hinojosa and Orta were recognized as Lideres in 2008 and 2007 by MillerCoors.
The Lideres podcast series will feature three additional Lideres sharing their insight on leadership topics in November. In addition, information and resources related to these leadership topics are available on http://www.MillerCoorsLideres.com.
Launched in 2006, Lideres provides visibility and resources to dozens of current and emerging leaders within the Hispanic community. In 2007, Lideres partnered with the Gallup Organization to host the Lideres Training Workshop series in six cities across the country. Nearly 500 individuals from 21 states, the District of Columbia and Puerto Rico participated in these trainings.
In 2008, MillerCoors highlighted 12 Lideres through a national print advertising campaign. The hard work of these leaders has encouraged the next generation of leaders to improve their business skills, expand their networks and become leaders in their own right. Since 2006, Lideres has spotlighted nearly 60 Hispanic business, political and community leaders through a national advertising print campaign in major publications.
About MillerCoors
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MGD 64 completes the company’s premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, WI and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create America’s best beer company by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.
Photo: http://www.newscom.com/cgi-bin/prnh/20090923/NY80388
Video: http://www.prnewswire.com/mnr/millercoors/40054
Source: MillerCoors
CONTACT: Julian Green, MillerCoors, +1-312-496-2971,
.(JavaScript must be enabled to view this email address); or Kati Anderson, Comunicad, +1-703-807-0500,
.(JavaScript must be enabled to view this email address)
Web Site: http://www.millercoorslideres.com/
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