New Yorkers Compete In Global Smartbox(TM) ‘Unforgettable Experiences’ Scavenger Hunt
New Yorkers Compete In Global Smartbox(TM) ‘Unforgettable Experiences’ Scavenger Hunt
NEW YORK, Dec. 4 - Today, Smartbox(TM), the creator of innovative gift cards that provide unforgettable experiences at budget-friendly prices, launched the first-ever “Unforgettable Experiences Hunt” spanning five cities worldwide including: Berlin, London, Sydney, Tokyo and New York.
(Photo: http://www.newscom.com/cgi-bin/prnh/20091204/NY21351 )
Nearly 200 people competed in this multi-city, multi-sensory scavenger hunt that featured a sampling of Smartbox(TM) partners and experiences that are available in each region. In Berlin, participants solved a “crime” like a real “CSI,” while in Tokyo, they raced rickshaws. Sydney “hunters” became sailors for a day in a ship race, and in London, they recorded a song for Christmas, and played golf on the top of highest tower of the city.
In New York, consumers, bloggers and journalists began at the iconic Empire State Building where they viewed a virtual tour of the big apple with NY Skyride. From there, teams were given clues that led them to their next destinations, Zamora School of Dance and Ariston Floral Boutique on behalf of New York School of Flower Design. At each location, they learned about and performed the salsa or built large flags representing all countries involved made exclusively out of flowers.
Participants raced to the finish line at Ripley’s Believe It or Not! Times Square, where each team received Smartbox(TM) gift boxes based on how accurately and quickly they completed the unforgettable experiences. The winning team was Urban Cool comprised of bloggers John Simon (http://www.johnsimondaily.com), Kitty Bradshaw (http://www.kittybradshaw.com) and Yolanda “Shoshi” Shoshanna (http://www.lusciouslifestylediva.com).
“We created the Unforgettable Experiences Hunt to help bring a global focus towards our experiences just in time for holiday shopping,” said David Meyers, CEO, North America and UK for Smartbox(TM). “And in celebration of the holidays, we pledge to donate $1 for every Smartbox purchased up to $5,000 to Variety Children’s Charity of New York that works to improve the lives of children in our local communities.”
Smartbox(TM) is the ultimate gift card offering a variety of budget-friendly experiences in six distinct categories. When recipients receive their Smartbox(TM), they can choose where to use the gift card based on the list of Smartbox(TM) partners in their region. Gift card categories include:
— Gourmet Retreats - a one night stay in lavish accommodations,
sumptuous five-course dinners, in-room massages, and plush king size
suites. ($369)
— Adrenaline - some of the most exhilarating activities to choose from,
including: climbing a slippery frozen waterfall, racing around a track
on a motorcycle and more. ($299)
— Charming Getaways - from historic homes and rustic ranches to quaint
Victorian Inns; enjoy a one-night stay and bask in the beauty of life
in a home away from home. ($129)
— Serenity - health & wellness treatments including, Vichy showers and
ice cream pedicures, champagne manicures and lemongrass body scrubs,
and so much more. ($119)
— Adventure - rush down an ice tunnel in a bobsled, cruise the sky in an
ultralight, go off-road with an ATV, there are many adventures
available.($69)
— Fun for All - a challenging fencing lesson, wine tasting, or a spook
ghost tour are a few of the activities offered. ($49)
For more information or to buy Smartbox(TM) boxes, please visit http://www.smartbox.com. Smartbox(TM) is also available at Borders, Sam’s Club, Duane Reade, and Amazon.com. To follow the “Unforgettable Experiences Hunt,” please visit http://www.smartboxhunt.com. To follow the hunt on twitter, visit @smartboxhunt or become a fan of Smartbox on Facebook.
About Smartbox(TM)
Smartbox(TM) is the next generation of gift cards allowing one to choose from a selection of activities and destinations within a given theme. Smartbox(TM) is presented in a CD-size box featuring a color guidebook with full details of each activity or escape. The recipient selects an experience, makes the reservation directly with the establishment (contact details are provided in the guidebook) and redeems the gift card upon arrival. Currently, Smartbox(TM) is available in the Northeast & Mid-Atlantic, Southeast, Great Lakes, Texas, & California regions of the U.S.
About Smart&Co
Since its creation, Smart&Co. has grown at an exceptional rate. Having branches in Europe, the U.S., and Canada with its head office near Paris, today it employs more than 700 employees. Smart&Co. and its Smartbox(TM) gifts are specialists in creating interesting trips, leisure activities and gifts. Since the founding of the group, more than 5 million Europeans have experienced Smart&Co. In 2004 Smart&Co. was awarded the Oscar for ‘Innovation’—Smart&Co. continues to find new ways of bringing people together for leisure pursuits.
Contacts:
Damien Ragsdale Michelle Aguilar
Weber Shandwick Smartbox(TM)
(212) 445-8315 (732) 993-6880 x702
.(JavaScript must be enabled to view this email address)@smartbox.com
Photo: http://www.newscom.com/cgi-bin/prnh/20091204/NY21351
AP PhotoExpress Network: PRN8
Source: Smartbox(TM)
CONTACT: Damien Ragsdale, Weber Shandwick, +1-212-445-8315,
.(JavaScript must be enabled to view this email address), or Michelle Aguilar, Smartbox(TM),
+1-732-993-6880 x702, .(JavaScript must be enabled to view this email address)
Web Site: http://www.smartbox.com/