MillerCoors Partners With RecycleBank to Relaunch Award-Winning Online Video, ‘The Cycle’
MillerCoors Partners With RecycleBank to Relaunch Award-Winning Online Video, ‘The Cycle’
Fun, Educational Video Demonstrates Recycling Process from Start to Finish
NEW YORK, April 9 - Just in time for Earth Day, MillerCoors and RecycleBank have partnered to relaunch “The Cycle,” an animated video that helps answer the important question of what happens to recyclables after they are collected. “The Cycle” won the “Best Educational Resource” award at this year’s South by Southwest Interactive Festival in Austin, Texas.
“Recycling is one of the easiest steps we can take to protect our environment, but many people wonder what actually happens once those cans, bottles and newspapers get picked up by the recycling truck,” said Morley Ivers, Chief Rewards Officer for RecycleBank. “RecycleBank created ‘The Cycle’ to educate people, in an entertaining way, about the recycling process. We are excited to have our Reward Partner, MillerCoors, on board to help promote the message of recycling.”
RecycleBank is a recycling rewards program currently servicing households across 18 states. To date, RecycleBank has helped to divert more than 141,000 tons of recyclables from landfills and households have cumulatively saved more than 1.4 million trees and more than 95 million gallons of oil through their recycling efforts.
In January 2009, MillerCoors celebrated the 50th anniversary of the recyclable aluminum can, which was invented by Bill Coors in 1959 and revolutionized the beer and consumer packaged goods industry and spurred recycling efforts nationwide.
“At MillerCoors, we are committed to zero waste operations and recycle 98% of our brewery waste. Our Rewards Partnership with RecycleBank and the relaunch of the interactive video ‘The Cycle’ is an extension of our commitment to environmental sustainability and zero waste,” said Kim Marotta, Vice President of Corporate Social Responsibility for MillerCoors. “Through recycling teams that drive conservation efforts at our breweries and community partnerships with companies like RecycleBank, MillerCoors is actively working to bring landfill contributions down and increase recycling of glass, aluminum, plastics and paperboard.”
“The Cycle,” which can be found at http://www.recyclebank.com/recycling, takes viewers through each step of the recycling cycle, from recycling collection to processing to manufacturing new products from recycled material. With the goal of sharing the knowledge about recycling and helping people understand their eco-footprint, the video can be downloaded in three formats and is meant to be shared.
About RecycleBank
RecycleBank is a rewards program that motivates people to recycle. We do this by quickly and easily measuring the amount of material each home recycles and then converting that activity into RecycleBank Points that can be used at hundreds of local and national rewards partners. RecycleBank is simple to implement, market-driven, and proven to work; saving municipalities’ money and rewarding citizens for their environmental stewardship. Kleiner, Perkins, Caulfield and Byers, RRE Ventures, The Westly Group and Sigma Partners are institutional shareholders. Ron Gonen, the Co-Founder and CEO, is the largest individual shareholder. RecycleBank, a 2009 World Economic forum Tech Pioneer, is headquartered in New York City. Visit http://www.recyclebank.com for more information.
About MillerCoors
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews full-calorie beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni, Grolsch, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wis., and two microbreweries, the Leinenkugel’s 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors’s vision is to become the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.
Source: RecycleBank
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Web Site: http://www.recyclebank.com/recycling
http://www.recyclebank.com/
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