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Share | Co-Founder Bob Diener Receives Entrepreneur of the Co-Founder Bob Diener Receives Entrepreneur of the Year Award from the University of Florida

Mr. Diener’s Company is Revolutionizing How People Find Inexpensive Quality Hotels - Company’s Business Model Relies on Flash Sale Promotions and Personal Call Center Service Offering Better Values.

MIAMI, April 29, 2014, a leading online discount hotel stay company, announced today its President and co-founder Bob Diener received the annual Distinguished Alumni Entrepreneur of the Year Award this past Friday from the University of Florida’s Warrington College of Business Administration. The awards are sponsored by the S. Clark Butler Memorial Endowment and the UF Center for Entrepreneurship and Innovation (CEI). CEI bestows these honors each year in recognition of those who best exemplify the ideals of entrepreneurship. The winners were chosen based on their major contributions to enterprises, ethical business relationships, and inspirations to others.

Mr. Diener is a 1979 bachelor’s degree graduate of the University of Florida. He continued his education at Cornell University where he earned his juris doctorate. He practiced law with the international law firm of Gibson Dunn & Crutcher before beginning his career in the travel industry in 1984. He and a partner founded the Hotel Reservations Network, now known as

In 2009 Mr. Diener and his partner David Litman founded, a unique hotel booking site that features customer-focused campaigns such as an unpublished rates program and daily flash sales. The site offers low rates for thousands of hotels throughout the world.

“I’m honored to receive this entrepreneur award from my alma mater,” said Mr. Diener. “Starting a company takes determination and a business idea that will be disruptive and hopefully profitable. My time at UF helped prepare me for the rigors of managing my own companies. Getaroom stands out because we offer bring new models of distribution to the marketplace that offer consumers better values that can’t be found anywhere else, and this sets us apart from other more traditional booking sites. We created a new unpublished rate booking system with thousands of hotels participating and a flash sale model that offers great values that must be booked during the flash sale limited time windows. These bring new excitement to the industry, create new channels of distribution for our vendor partners and create great values for consumers.”

In the fall of 2012, Mr. Diener participated in the university’s Entrepreneurship-In-Residence Fellows Program which draws noted entrepreneurs, investors, and educators to the campus to teach classes and meet with students for several days. He taught Conservative Entrepreneurship, Small Business Entrepreneurship, Social Entrepreneurship and discussed unique and creative ways to distribute products.

About the University of Florida
A member of the Association of American Universities, the University of Florida is consistently ranked among the nation’s top universities and is accredited by the Southern Association of Colleges and Schools. UF’s online programs are designed for working professionals, allowing them to learn from home at their convenience. Students can interact with professors and fellow students via email, discussion boards and live chat. Visit for more information.

About provides travelers a state-of-the-art lodging website ( which offers travelers the lowest hotel rates on the Internet. Clients calling its toll-free call center at 800-S-8 (800-468-3578) can also receive the benefits of unpublished pricing, with hotel rates typically 10 to 20 percent less than published rates on its site and other Internet sites and as much as 50 percent less. There is full disclosure about the property at time of booking including the hotel name and exact location. offers accommodations at national chain and independent boutique properties in major destinations in the U.S. and Europe.


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Posted on Apr 29, 2014 - 03:24 PM • Print