ORLANDO, Fla., March 3 - As part of its Ambition 2015 plan, Carlson today unveiled a comprehensive strategy for its Radisson brand. As one of the world’s leading brands, Radisson® is being positioned to deliver vibrant, contemporary and engaging hospitality characterized by the Yes I Can! service philosophy. The positioning…
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Comments • Posted on Mar 03, 2010 - 10:51 PM
MIAMI, Feb. 23 - Bacardi U.S.A., Inc., the United States import, sales and marketing arm of one of the world’s leading spirits and wine producers, today announced it has selected KSL Media, one the largest independent media buying companies in the United States, to manage all of its media planning…
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Comments • Posted on Feb 23, 2010 - 10:04 PM
White Plains, NY – February 3, 2010 – Sheraton Hotels & Resorts announced today the launch of a new $20 million dollar, multi-media marketing campaign created to highlight the brand’s $6 billion revitalization effort. Launching today, the “Rediscover Sheraton” campaign encourages travelers to take a new look at Sheraton, which…
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Comments • Posted on Feb 03, 2010 - 10:49 PM
Mike Ditka Resorts has been named a top room and revenue producer by Expedia.
Kissimmee, FL—December 31, 2009—Expedia has announced that Mike Ditka Resorts - Runaway Beach Club has been named both a top room producer and top revenue producer in the Orlando, Florida area. Mike Ditka Resorts –Runaway Beach Club made Expedia’s Top 25 lists in both of these categories for 2009. Mike…
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Comments • Posted on Jan 01, 2010 - 12:22 AM
INTERVIEW WITH SIMON FAURE-FIELD
Singapore Marketer
Brands find it increasingly difficult to differentiate and connect with their target market. With 83% of marketing budgets being spent on commercial communication that appeals to one sense – our eyes, 75% of our decisions are based upon what we smell and there’s a 65% chance of a mood change…
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Comments • Posted on Dec 15, 2009 - 08:25 AM
REDWOOD CITY, CA - 03/30/09— StrongMail Systems, Inc., the leading provider of commercial-grade solutions for marketing and transactional email, today announced that Cooking.com, the leading online marketplace for cooks, has selected StrongMail to power email marketing for itself and all the managed e-commerce sites it operates on behalf of Starbucks,…
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Comments • Posted on Mar 30, 2009 - 01:15 PM
BELLEVUE, Wash., Feb. 26 - Expedia® Media Solutions, the advertising sales division of Expedia, Inc., has introduced a new behavioral marketing product called PassportAds™, which gives advertisers an effective way to reach in-market travel consumers throughout the trip purchasing lifecycle. Expedia.com® reaches 50 percent of all online travel shoppers, allowing…
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Comments • Posted on Feb 26, 2009 - 08:40 PM
DUBLIN, OH, Feb. 23 - Starting today, your morning coffee at Tim Hortons may look a little different and that could be the prize hidden under the rim. Simply by rolling up the rim of a special Roll Up the Rim to Win contest cup, Tim Hortons customers have a…
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Comments • Posted on Feb 23, 2009 - 05:07 PM
SOUTHLAKE, Texas, Feb. 19 – Meritus Hotels & Resorts has seen an increase in online bookings of over 30 percent since switching to SynXis and its Guest Connect as its online merchandising partner. The Singapore-based group, comprising of six distinctive luxury properties across Asia Pacific, is using SynXis’ Guest Connect…
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Comments • Posted on Feb 19, 2009 - 08:40 PM
CARROLLTON, Texas, Jan. 26 - T.G.I. Friday’s restaurants today announced it will feature Arizona Lemonade and Pittsburgh Punch at more than 600 restaurants as part of its nationwide bash “The Game We Can’t Name Eve” on January 31, the night before the big game. “While we can’t reference the game’s…
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Comments • Posted on Jan 27, 2009 - 02:38 AM
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