Hi, does anybody know if there is difference between revenue management and yield management. Both terms are often used in one breath and during my research on the terminology they are often compared to each other. So far I do understand that revenue management is a spin-off from yield management.

Hi Mike,

I don’t think there is a difference, I looked at a couple of Wiki pages (see below), probably the same as you did, but could not find any differences.

Resources used:
http://en.wikipedia.org/wiki/Yield_management
http://en.wikipedia.org/wiki/Revenue_Management

They do explain the two terms very well though.

regards,
Tammo

Yield management, which is an inventory management system, is an integral part of sales and marketing functions in any hotel premise.

The advent of internet technology has helped expand the utility of Global Distribution Systems, allowing end consumers to directly interact with these systems.

Yield management allows properties to discount with discretion in order to build market share, uncover hidden demand that promotes aggressive pricing, identify lost revenue opportunities and most importantly, increase revenue growth without increasing fixed costs.

Angaisnet.

Hi Mike,

Yield and revenue management are one and the same.  Yield management was more a term coined by airlines...

ASEAN-Hotelworks.com

Thank you! I checked your website (http://www.asean-hotelworks.com/The%20understated%20importance%20of%20yield%20management.html) where I found the full explanation to your answer, very interesting!!

Regards,
Mike