The Boutique & Lifestyle Lodging Association

BLLA was created to be the unifying voice of this unique sector within the hospitality industry. It will be the “One Place” to find and book all boutique & lifestyle hotels for the consumer as well as for the agency community. By pooling resources, independent owners and groups have the opportunity to successfully compete on a level playing field with major hotel companies, and market themselves to meet the ever-increasing demand from discerning boutique-seeking clients.

Our association members and contributors will benefit from a number of powerful distribution channels that will deliver incremental upscale revenue streams In addition to the advantage of incremental business from extra distribution channels, members benefit from access to research papers, webinars, industry reports and a whole host of helpful and practical education and business development resources.  Members include brands and properties (owners/managers/staff), suppliers who desire to reach this hospitality sector, travel agents and corporate travel managers, individuals, hotel corporate offices, hospitality students and the press. Click here to become an official Member of the Association.

Lastly and significantly, we’re giving members the chance to take control of their industry – how it’s defined and represented, and how it will grow and evolve in the future – to ensure the boutique and lifestyle sector reaps the rewards it deserves.

BLLA is headquartered in the U.S. with offices in Madrid.