HSMAI’s Affordable Meetings®
For exhibitors, HSMAI’s Affordable Meetings offers the opportunity to connect with an exclusive group of planners. More than 56% of Affordable Meetings planners do not attend any other trade show.
Margarita G. Muselli of InterContinental Hotels Group, Latin America, a new division created exclusively for Latin America, attended Affordable Meetings Mid-America with a blank database in 2008. “My mission was to find new clients with potential for Latin America. At the show, we were able to zero in on prospective clients, leaving with a solid list of contacts for immediate follow-up after the show.”
Planners note that in addition to finding quality resources to enhance their meetings and events, value comes out of the broad range of educational sessions offered at each conference. 2008 sessions focused on green options and new techniques to incorporate technology into meetings.
Attendees represent meeting and event planners from a variety of organizations, with a majority representing corporate, association and independent sectors, and the balance from government, non-profit, education, religious and medical/healthcare organizations, trade show management and the military. Attendance at HSMAI’s Affordable Meetings is free-of-charge for qualified meeting planners.
